SPAM-LOW: RE: [casual_games] Digital Shelf Space

[Juan Gril]

Here is an analogy to help illustrate: what would happen if you hire a movie
director to run a business that end up being a DVD store...
 

-----Original Message-----
From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Saad Faisal
Sent: Tuesday, September 06, 2005 4:04 AM
To: IGDA Casual Games SIG Mailing List
Subject: SPAM-LOW: RE: [casual_games] Digital Shelf Space

Juan, it might sound a inevitable question for me can you explain the need
for asking this question "Distributor or Publisher?" by major portals. 

Regards
Saad

--- Juan Gril <juangril at jojugames.com> wrote:

> I just want to adress the comment that James and Wade made about 
> implementing technological features for better placement of games. 
> It's not that the people in portals wouldn't do these things.
> The biggest problem is
> that all major portals today are still asking themselves the same 
> question they were asking themselves years ago: "Am I a distributor or 
> a publisher?".
> So while they try to answer this question, they go into different 
> business models which let them have more control over the content 
> (clubs... passes...
> you get the idea).
>  
> Ironically enough, the biggest growth in market share in 2004 and 2005 
> are attributed to the small web sites who have a very clear idea of 
> what they are first and foremost, and yes, definitely those who will 
> implement the technological features that you talk about will let then 
> grow the volume that they need to go into the next step.
>  
> The big question is? Will it be just one? Or two, or less than five? 
> It seems that though Amazon is big, a lot of people use search engines 
> to look for the best price of a product. And then you can
> think: so search engines
> become the front-end right? 
>  
> Cheers,
>  
> Juan
>  
> 
>  


	
		
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