[casual_games] Gender and casual games research

[Ulrich Tausend]

A week ago I asked on this list for research material about casual games.
Thank you for everybody who helped me!
Now I narrowed down my field of interest to the topic of:

"Gender and casual games"

Basically I want to give an answer on why women between 35 and 50 seem to be
the most important market for casual games.
"Why do more women play casual games than men, while in total way more men
play computer and videogames than women?"

I have some ideas why that may be the case, the problem is I would
need theoretical
backing for my speculations.

- Probably women just like to play differently: they seem to prefer
nonviolent, non-aggressive, more "positive" games in "realistic" settings?
Probably they don't want to challenge themselves when playing (as many men
do)  but just search a quick relaxing experience?
- Probably women don't want to be gamers (something which is generally
attributed to (young) males). That is not a problem with casual games
because casual gamers often don't see themselves as gamers?
- Probably the dog bites its tail: Casual games are produced with women in
mind and so women buy them (and hardcore games are produced with men in
mind)?
- Probably it is not gender but how experienced you are with computers and
computer interfaces?

I could also need more statistical information about how many men and women
play computer and videogames and how many men and women play casual games.

I don't know yet if gender is really that important for our market. But I
would like to look at casual games from a gender perspective.

-- 
Ulrich Tausend

Neodelight/Neokolor GbR
Berlin - Munich

Phone - Mobile: +49-179-2951979
Phone - Skype In: +1 (347) 223-5845
Fax: +49 (30) 69088434
Skype: uli1000

ut at neodelight.com
www.neodelight.com [games division]
www.neodelight.com/about/neodelight [corporate]
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