[casual_games] ICEC 06 in Cambridge, England

[Margaret Wallace]

Hey, Gang:

I wanted to let you know that I will be delivering a keynote this week at
ICEC 06 (www.icec2006.org) in Cambridge, England called *"Grandma's Got a
Secret: The Hidden World of Casual Games."* An abstract of my talk is
reprinted below.

If anyone on this list plans to attend, I look forward to meeting you!

- Margaret.
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*"Grandma's Got a Secret: The Hidden World of Casual Games"*

**



Abstract:

There's no question about it: casual games are hot. Once a cottage industry,
casual games have become the fastest growing segment of the video game
sector. The primary audience for casual games is typically comprised of
mothers and grandmothers – and yet these people would hardly ever refer to
themselves as gamers, despite untold hours spent playing. For many, casual
games have become the primary way to relax and unwind – even taking the
place of television. Using recent data from multiple surveys, we'll explore
the world of casual game players by asking the following questions: Why
don't they think of themselves as gamers? What sets these players apart from
more "traditional" gamers? How do they participate in game culture? What
social relations are reinforced or weakened as a result of playing casual
games? Finally, how do these play patterns and perceptions influence our
work as content producers?
<http://www.icec2006.org/>
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