[casual_games] Issues to think about in the casual game space

[Lennard Feddersen]

Deepak, are you currently achieving $3 CPM?  I too think that 
advertising around games makes a lot of sense but have not been able to 
fully realize the potential.  For awhile I was making between .50 - $2 
per click on Real E$tate Empire web page clicks but those have subsided 
since Google has gone back to placing game ads on those pages instead of 
the tasty real estate and mortgage broker ads.  Not sure how to fix this.

Lennard Feddersen
CEO, Rusty Axe Games, Inc.
www.RustyAxe.com

Lennard at RustyAxe.com
P. 250-635-7623 F. 1-309-422-2466
P. July & August 518-863-2317
5014 Walsh, Terrace, BC, Canada, V8G-4H2



Jason Van Anden wrote:

> Thank you for that.  Its odd how difficult it is to find any feedback  

> online about this.

>

> Can anyone recommend alternatives to AdSense that might be  

> appropriate for browser based games where ad revenue would be the  

> revenue goal?

>

> Jason Van Anden

> www.smileproject.com

>

>

> On Feb 10, 2007, at 3:22 PM, Deepak Abbot wrote:

>

>   

>> Advertising is one of the best source of revenue atleast in Indian  

>> scenario. Internet advertising market in India is surprsingly quite  

>> matured and brands want to associate with portals like ours as they  

>> find lot of relevant TG there.

>> Any portal with 100,000 unique users per day can expect to attract  

>> 5-6 million pageviews a month on any one good game which can easily  

>> result in US$30-40k incase game is played for average 3 minutes.  

>> Any good web game has the revenue potential of around US$100,000  

>> only on advertising around the game.

>> I am assuming average CPM of US$3. In-game advertising can be sold  

>> at premium CPM bringing in more revenues.

>>

>> We have already achieved these pageviews on few of our games so its  

>> very much possible to realize revenue out of hit games. All games  

>> may not bring such pageviews but it surely is the best revenue  

>> source for us.

>>

>> Thx

>>

>> Deepak

>>

>>

>> On 2/10/07, Jason Van Anden <robotissues at gmail.com> wrote: I am  

>> super curious about advertising as a source of revenue, ie:

>> displaying ads in a web page during browser based game play.  Does

>> anyone have numbers that approximate revenue vs time or traffic for

>> games presented this way.  Are there webvertising delivery systems

>> that specialize in game ad delivery for browser based games?

>>

>> Best,

>> Jason Van Anden

>> www.smileproject.com

>>

>>     

>>> 1)       Advertising revenue is real and is in a boom.  To ignore

>>> advertising as a way for content publishers to generate significant

>>> revenue is quite honestly a mistake.  Granted, there is a lack of

>>> standards for the delivery of advertising before, during and after

>>> the games, but several combinations of these are quite effective in

>>> generating and incremental to the bottom line.  Adopting one

>>> company's standard may not be the best solution either, but this

>>> market is growing – fast.

>>>       

>>

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