[casual_games] free book on game marketing

Cole, Vladimir yocole at wharton.upenn.edu
Wed Feb 14 14:05:20 EST 2007


Just got the press release below in my inbox this morning. Since all of
us (presumably) qualify for the free offer, and since we've been having
lots of discussion about the marketing and business side lately, I
figure it's an appropriate forward. Enjoy.

=========

Limited time offer. All working computer and videogame industry
professionals are entitled to one complimentary eBook edition. To
receive, please send an email with your name, company, title and contact
information to freebook at sellmorevideogames.com. All requests subject to
approval.

________________________________________
From: Chris Placer [mailto:chris_placer at bhimpact.com]
Sent: Tuesday, February 13, 2007 10:14 PM
To: Chris Placer
Subject: New Book Blows the Lid Off of Videogame Marketing & PR

Additional Assets Here: http://bhimpact.gamespress.com/release.asp?i=116


FOR IMMEDIATE RELEASE

New Book Blows the Lid Off of Videogame Marketing & PR
Yours FREE for a Limited Time: Guarantee Every Game's a High Score

"Don't even think about getting involved with the industry without
reading this first..."
- Chris Kramer, Sr. Director of Communications, Capcom USA


Atlanta - (February 14, 2007) - The definitive guide to mastering the
essentials behind making, marketing and promoting product to the world's
most exciting entertainment business - the $13.5 billion computer and
videogame industry - is finally here.

In his groundbreaking new book Videogame Marketing & PR: Vol. 1 -
Playing to Win (P3: Power Play Publishing, $17.95), world-renowned
marketing, publishing and PR guru Scott Steinberg reveals everything
game developers, publishers, investors and enthusiasts alike need to
know to ensure every title's a surefire smash. Also includes a foreward
by Trip Hawkins, founder of Electronic Arts, 3DO and Digital Chocolate.

For more info, see: www.sellmorevideogames.com

Available May 15 at all major retailers including Amazon.com and Barnes
& Noble, this volume, the first of its kind, offers over 200 pages of
in-depth commentary, expert advice, CEO-level insight, proven tips,
step-by-step how to's and interviews with the industry's biggest names
designed to offer exciting new perspectives into the business for
everyone from newcomers to experienced vets. Covering all topics from PC
to console, casual, mobile, massively-multiplayer, online and
independent games, the volume's a natural fit for anyone with a vested
or even passing interest in the interactive entertainment space.

Shipping in eBook, paperback and hardback editions, for a limited time
only, the manuscript will further be provided to all working game
industry professionals free of charge.

Readers will learn how to:
* TOP THE CHARTS
* MAKE HEADLINES
* IMPROVE REVIEW SCORES
* INSPIRE MILLIONS OF FANS
* ENHANCE JOB PERFORMANCE

"Thanks to explosive growth, increasing public awareness and the rise of
both next-generation console platforms and alternative distribution
methods, interest in the revolutionary world of computer and videogames
has never been higher," said Steinberg. "A bona fide cultural and
international phenomenon, it's high time we all started speaking in a
language that everyone can understand."

About the Author

Scott Steinberg is managing director of Embassy Multimedia Consultants,
which counsels game industry publishers, developers and investors
worldwide. The biz's most prolific freelance author and radio/TV host,
he's covered gaming/technology for 300+ outlets from CNN to the LA/NY
Times, Playboy, Rolling Stone, USA Today and TV Guide. Other ventures
include software publisher Overload Entertainment and Games Press, the
ultimate resource for game journalists.

# # #

For additional information, please contact:

Alison Kurtz
Bender/Helper Impact
alison_kurtz at bhimpact.com
(310) 694-3109


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