[casual_games] promotion

Dave Selle Dave.Selle at wildtangent.com
Tue Jan 2 17:08:45 EST 2007




The comment on allocating revenue share points in exchange for
promotional opportunities is an interesting line of thought, and one
that we have discussed.

Just out of curiosity would any of the developers out there like to
comment if this general approach is an appealing one?

--Dave

-----Original Message-----
From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of Andreas Krogh
Sent: Wednesday, December 27, 2006 4:41 AM
To: casual_games at igda.org
Subject: [casual_games] promotion

Hi all

I was wondering if casual games are promoted at all? Here i'm thinking
of casual games made by third party developers and sold via a portal.
Does a contract between the developer and the portal state that the
portal must provide some promotion or do they just put the news of the
release of the game in their newsletter and in the "top 10 newest games"
on their website, and leave it to fate?

Any examples of contracts made where the developer presumely would get a
lower royalty precentage in exchange for the portal investing money in
the game by promoting it?

Regards
Andreas, Casual Kings


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