[casual_games] Why We Need Women

Lennard Feddersen Lennard at RustyAxe.com
Thu Jan 11 17:52:28 EST 2007


I was a huge fan of The Police - I knew all of the words - but I don't
think it would have gone well for Stewart and Andy if I had filled in
for Sting when he left.

My last corporate gig had a quote on the wall attributed to one of the
bigs (think herd of sheep if you are curious) at one of the online
companies that said, in colorful terms, what we want to know from our
fan base is their credit card number. A little callous but it got a
real lol from me.

Let's say I have a 200K budget for my next opus. Should I spend 50K of
that on an unproven person with no credentials or background? You can
recruit people out of your fan base if you want. Sometimes it is going
to work out. I would suggest that using somebody more experienced to
make a good bet and then using a focus group on the result is a more
efficient use of money.

BTW, Will Wright is a man.

Peace,

Lennard Feddersen
CEO, Rusty Axe Games, Inc.
www.RustyAxe.com

Lennard at RustyAxe.com
P. 250-635-7623 F. 1-309-422-2466
P. July & August 518-863-2317
5014 Walsh, Terrace, BC, Canada, V8G-4H2



Robert Headley wrote:

> I agree, to a certain extent. Liking or being good at gaming.. does

> not particularly lend itself well to game design. It can tho.

>

> Game designers that don't actually play theirs or anyone elses games,

> is probably a singularly male trait.

>

> Whats the figure....60% of all casual games purchased are purchased by

> women, might actually be higher, we certainly need more female input

> on game design. Sims is the highest selling game of all time, because

> it appealed to women.

>

> On 1/11/07, *Lennard Feddersen* <Lennard at rustyaxe.com

> <mailto:Lennard at rustyaxe.com>> wrote:

>

> What happened to Jinx?

>

> Lennard Feddersen

> CEO, Rusty Axe Games, Inc.

> www.RustyAxe.com <http://www.RustyAxe.com>

>

> Lennard at RustyAxe.com <mailto:Lennard at RustyAxe.com>

> P. 250-635-7623 F. 1-309-422-2466

> P. July & August 518-863-2317

> 5014 Walsh, Terrace, BC, Canada, V8G-4H2

>

>

>

> Brian Robbins wrote:

> > There's a great editorial by Vinny Carella up on Gamezebo today

> > entitled "Why We Need Women"

> > http://www.gamezebo.com/2007/01/why_we_need_women.html

> >

> > I'd love to know what people think of this. Is Vinny right, or

> is he

> > way off target?

> >

> >

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