[casual_games] EA Casual Entertainment news just hit an hourago!

[Ben Lewis]

Scroll down... that's a quote from Kathy Vrabeck, the new president of
EA's casual division.

 

Ben Lewis
Yatec Games
Marketing and Sales
(225)274-1550  Ext. 149
www.yatecgames.com <http://www.yatecgames.com/>  

 

 

________________________________

From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of Olmert, Shaul
Sent: Wednesday, June 06, 2007 11:27 AM
To: IGDA Casual Games SIG Mailing List
Subject: Re: [casual_games] EA Casual Entertainment news just hit an
hourago!

 

Fascinating. Is that quote from the formal definition of the group or
from an unrelated statement of EA regarding casual games?

 

________________________________

From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of Ben Lewis
Sent: Wednesday, June 06, 2007 11:54 AM
To: IGDA Casual Games SIG Mailing List
Subject: Re: [casual_games] EA Casual Entertainment news just hit an
hourago!

 

Looks like this division's definition of casual is a bit different from
Pogo:

"The common denominator is casual fun. Whether it will be playing Harry
Potter and the Order of the Phoenix on the Wii with the family or
downloading Madden NFL 08 on a phone, quick-to-the-fun games are
bringing new players and new demographics to interactive entertainment."

Putting a licensed game on the Wii or a phone doesn't make it casual
IMO, and neither of those two franchises is synonymous with casual.
Maybe that's exactly what this division is setting out to change.

 

Ben Lewis
Yatec Games
Marketing and Sales
(225)274-1550  Ext. 155
www.yatecgames.com <http://www.yatecgames.com/>  



 

________________________________


spocilujko at comcast.net <mailto:spocilujko at comcast.net>  wrote: 

EA Enlists Former Activision Exec To Head Casual Division
http://www.gamasutra.com/php-bin/news_index.php?story=14211
<http://www.gamasutra.com/php-bin/news_index.php?story=14211> 
 
Officials from major publisher and developer Electronic Arts have
announced the creation of EA Casual Entertainment, a new division
focused on developing and publishing casual titles for consoles, PCs,
handheld devices and mobile phones.
 
EA has yet to announce any games or license agreements for the new
division, and it's unclear how the division will interact with existing
Electronic Arts-owned casual entities such as Pogo.com, other than its
scope being broader.
 
The group will be headed up by former Activision Publishing president
Kathy Vrabeck, where she worked for over six years and was regarded as
one of the most prominent women in the game publishing industry before
resigning in 2005. Prior to her work for Activision, she worked for
ConAgra Foods where she was senior vice president/general manager of the
company's snack food division.
 
Interestingly, the announcement follows similar posturing within the
casual space by rival Ubisoft, which announced the formation of a new
casual division in May, which will focus on the Wii and Nintendo DS
platforms.
 
"All over the world, consumers are playing games that don't require
hours of intense concentration," said Kathy Vrabeck, President of EA
Casual Entertainment. "The common denominator is casual fun. Whether it
will be playing Harry Potter and the Order of the Phoenix on the Wii
with the family or downloading Madden NFL 08 on a phone,
quick-to-the-fun games are bringing new players and new demographics to
interactive entertainment."
  
 
 
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