[casual_games] EA Casual Entertainment news just hit an hour ago!

[Thomas H. Buscaglia]

Especially a woman with extensive experience in snack foods!

Tom B

At 04:12 AM 6/6/2007, you wrote:

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>Content-Language: pt

>

>What I think must be valued is the fact that EA has put a woman in charge.

>And you always have to give credit to that.

>

>After all, we all speak of women being the prime 

>consumer of casual games and if we look around 

>almost all the game developers are men.

>

>Even “worse”: almost all casual game 

>publishers/distributors decision-makers are men! :O

>

>Being a man, I always appreciate having women 

>around/amongst us because their vision of 

>games/gameplay/graphics/market/whatever is so 

>much different from the male point of view. Even 

>from those men who have the ability to perceive what women like in games



>

>Pedro Honório Silva

>Chief Financial Officer

>

>Ignite Games

>Rua Cova da Moura, nº 2 - 2º Dto.

>1350-117 Lisboa, Portugal

>T: +351 212 427 695 - M: +351 933 465 985

>pedro.silva at ignite-games.com

>www.ignite-games.com

>

>From: casual_games-bounces at igda.org 

>[mailto:casual_games-bounces at igda.org] On Behalf Of Bill Bishop

>Sent: quarta-feira, 6 de Junho de 2007 11:56

>To: IGDA Casual Games SIG Mailing List

>Subject: Re: [casual_games] EA Casual Entertainment news just hit an hour ago!

>

>and ea pays well

><http://biz.yahoo.com/e/070606/erts8-k.html>http://biz.yahoo.com/e/070606/erts8-k.html

>Compensatory Arrangements with Ms. Vrabeck

>

>A copy of the Offer Letter is attached hereto as 

>Exhibit 10.1 to this Form 8-K and is 

>incorporated herein by reference. The following 

>summary of the Offer Letter does not purport to 

>be complete and is subject to and qualified in 

>its entirety by reference to the attached agreement.

>

>The material terms of the Offer Letter are as follows:

>

>• Ms. Vrabeck's annual base salary will be 

>$550,000 and her discretionary target bonus 

>percentage will be 75% of her annual base salary.

>

>• EA has agreed to grant Ms. Vrabeck a stock 

>option to purchase 315,000 shares of the 

>company's common stock pursuant to EA's 2000 

>Equity Incentive Plan. The stock option will 

>vest as to 24% of the shares one year from the 

>grant date, and will then vest in additional 2% 

>increments each month thereafter for the following 38 months.

>

>• EA has agreed to grant Ms. Vrabeck 45,000 

>restricted stock units, which vest as to 100% of 

>the shares on the four-year anniversary of the grant date.

>

>In accordance with EA's standard equity grant 

>policies, Ms. Vrabeck's stock option and 

>restricted stock units are scheduled to be 

>granted on June 18, 2007, the first 

>regularly-scheduled date following Ms. Vrabeck's 

>start date for which EA's Compensation Committee will approve equity grants.

>

>Ms. Vrabeck will participate in the compensation 

>and benefit programs available to EA's executive officers.

>

>On Jun 6, 2007, at 9:58 AM, Lennard Feddersen wrote:

>

>

>High end budgets just went up.

>

>

>

>Lennard Feddersen

>CEO, Rusty Axe Games, Inc.

><http://www.RustyAxe.com>www.RustyAxe.com

>

><mailto:Lennard at RustyAxe.com>Lennard at RustyAxe.com

>P. 250-635-7623 F. 1-309-422-2466

>P. July & August 518-863-2317

>5014 Walsh, Terrace, BC, Canada, V8G-4H2

>

><mailto:spocilujko at comcast.net>spocilujko at comcast.net wrote:

>

>EA Enlists Former Activision Exec To Head Casual Division

><http://www.gamasutra.com/php-bin/news_index.php?story=14211>http://www.gamasutra.com/php-bin/news_index.php?story=14211

>

>Officials from major publisher and developer 

>Electronic Arts have announced the creation of 

>EA Casual Entertainment, a new division focused 

>on developing and publishing casual titles for 

>consoles, PCs, handheld devices and mobile phones.

>

>EA has yet to announce any games or license 

>agreements for the new division, and it's 

>unclear how the division will interact with 

>existing Electronic Arts-owned casual entities 

>such as Pogo.com, other than its scope being broader.

>

>The group will be headed up by former Activision 

>Publishing president Kathy Vrabeck, where she 

>worked for over six years and was regarded as 

>one of the most prominent women in the game 

>publishing industry before resigning in 2005. 

>Prior to her work for Activision, she worked for 

>ConAgra Foods where she was senior vice 

>president/general manager of the company’s snack food division.

>

>Interestingly, the announcement follows similar 

>posturing within the casual space by rival 

>Ubisoft, which announced the formation of a new 

>casual division in May, which will focus on the Wii and Nintendo DS platforms.

>

>"All over the world, consumers are playing games 

>that don't require hours of intense 

>concentration," said Kathy Vrabeck, President of 

>EA Casual Entertainment. "The common denominator 

>is casual fun. Whether it will be playing Harry 

>Potter and the Order of the Phoenix on the Wii 

>with the family or downloading Madden NFL 08 on 

>a phone, quick-to-the-fun games are bringing new 

>players and new demographics to interactive entertainment."

>

>

>

>

>

>

>

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Thomas H. Buscaglia, Esquire
The Game Attorney
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