[casual_games] Google acquires Adscape

[Ben Lewis]

This is great for the industry IMO. I wrote my Master's thesis on
in-game advertising (
http://etd.lsu.edu/docs/available/etd-11162006-101838/unrestricted/Lewis
_thesis.pdf if anyone's bored) so I like to keep up with this. Now the
question is, who's going to acquire Double Fusion?

Kudos for Adscape for getting it right, and kudos to Google for getting
into the in-game space. I admit I'm one of those people who believe
Google can do no wrong - aside from the whole allowing copyrighted
material on YouTube thing.

 

Ben Lewis
Yatec Games
Marketing and Sales
(225)274-1550  Ext. 149
www.yatecgames.com <http://www.yatecgames.com/>  

 

 

________________________________

From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of Juan Gril
Sent: Monday, March 19, 2007 9:31 AM
To: IGDA Casual Games SIG Mailing List
Subject: [casual_games] Google acquires Adscape

 

Comments?:

http://www.adscapemedia.com/

Cheers,

Juan

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