[casual_games] The Escapist: Analysts Fear For Nintendo

[oscar is oscar]

*Will Casual Gaming as a whole see declines due to global economic
downturns?
*

*http://www.escapistmagazine.com/news/view/87929-Analysts-Fear-For-Nintendo
*

*Market analysts in the UK have warned that Nintendo is likely to suffer in
the current economic climate.*

Nintendo's shift towards the casual gamer market has undeniably put the
company in the lead in the current generation of consoles, but now market
analysts fear that this may put the company in an unfavorable position as
the global economic situation worsens.

Piers Harding-Rolls, an analyst for media business research company Screen
Digest, expressed concerns at the sustainability of the casual gaming
market. "We are not sure how the recession will affect the buying habits of
these new, more casual mainstream consumers. These consumers are more likely
to view gaming as a discretionary luxury," he said.

Nick Gibson of Games Investor Consulting, echoed Harding-Rolls predictions,
adding, "As the market has become more casual-gamer focused, then it will be
more susceptible to the economic rhythm...I would say that Nintendo
therefore would be the most susceptible."

It was not all doom and gloom however, as consoles sales over all are 15%
higher than this time last year, suggesting that, while the gaming industry
is by no means recession-proof, it is certainly in a good position to
weather the oncoming storm.
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