[casual_games] Fwd: Iphone Questions
bbishop at gmail.com
Fri Dec 19 23:06:51 EST 2008
i have unsubrcibed and yet i keep getting these emails. please manually
---------- Forwarded message ----------
From: Chris Dillman <chrisd at plaidworld.com>
Date: Sat, Dec 20, 2008 at 12:03 PM
Subject: Re: [casual_games] Iphone Questions
To: IGDA Casual Games SIG Mailing List <casual_games at igda.org>
Thanks so much for the great sales info. Very helpful to be able to
see real sales stats when we're trying to work out pricing point for
More sales data...
One thing with the reviews throughout the iTunes and iPhone - they
seem to be country-specific, which is very annoying for those of us in
I have a lot of private sales data from many developers on hand here.
And basically we don't see reviews having much effect on sales good or bad
vs just general
awareness that a product exists at all.
The opinion on if demos or light versions help much is also up in the air.
I have conflicting data.
I love to write user-reviews of products, but if
they're only seen by other Australians it doesn't really seem worth
Im going to re-post this summery that I agree with from my blog.
Little White Bear Studios
( http://www.littlewhitebearstudios.com )
Okay, in the interest of providing some real data for this discussion,
here's what I know from being on the App Store for 3.5 months:
1. Lite versions work, but only if you have a decent app in the first
place. More eyeballs, no matter what. But it only translates into sales if
they like it. Every single time I've updated my Lite version, I see 100-200
more paid downloads per day, for the duration the Lite version is visible.
2. There are more paid downloads happening now than three months ago. The
number of downloads you get at #30 today is approximately the same as what
you got at #15 back then.
3. No surprise to anyone, lower prices mean more sales. But only if you
are visible in the first place.
4. You can make a good chunk of change if you stay in the top 100 games
list, no matter what your price is.
5. You will make a lot more if you are in the top 100 apps list.
6. You make considerably more if you are in the top 50 apps list.
7. Weekend sales are a lot bigger than weekday sales, by about 30-40%, if
you're in a list.
8. This month, the #50 app sells around 400-500 copies per day, in the U.S.
9. Eyeballs are directly related to sales, and are worth more than any sort
of advertising, reviews, etc.
10. Being featured is like being handed a sack of gold. People will
automatically love you, for about a week. After that, it's your job to
spread the love.
Plaid World Studios http://www.plaidworld.com
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