[casual_games] In-Game Advertising Hurdles

[Damon D'Amore]

What are the most common hurdles developers face when dealing with in-game
advertisers? I recently worked on two online promotions that featured brand
sponsored in-game product integrations and the tech-knowledge and
expectations gap between the development team and the brands (managers,
their ad agencies, etc) was the biggest hurdle we faced.  In planning to
work with more in-game advertising I wanted to reach out to the group and
see what other challenges I can look expect. 

 

Thank you. 

 

 

Damon D'Amore

Delta Echo Consulting

 <mailto:Damon at DeltaEchoConsulting.com> Damon at DeltaEchoConsulting.com

 <mailto:damondamore at yahoo.com>  

 

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