[casual_games] Comparative advertising

[Ben Lewis]

The Federal Trade Commission governs these things, and their rules are the
first Google hit for "comparative advertising." Cue lawspeak!

http://www.ftc.gov/bcp/policystmt/ad-compare.htm

Basically, don't be deceptive or attack the name you're comparing to.

-Ben

On Fri, May 23, 2008 at 2:40 PM, Lennard <Lennard at rustyaxe.com> wrote:


> I am going to be doing a press release soon and want to make a comparison

> to a well known board game.  I want to say something like, "Like Risk but

> for Civil War buffs and students" (BTW, the game is not Risk).

>

> I am making a comparison to a game that's at least fifty years old, very

> well known and which I compare well to. It also lets me pitch the game in a

> single sentence so that the consumer, at a glance, can know what the game is

> all about.  Looking at commercials common in North America this seems to be

> an OK thing to do and I haven't found anything online to contradict this.

>  What I'm looking for is a source that definitively states the rules.

>

> Thanks in advance,

>

> Lennard Feddersen

> CEO, Rusty Axe Games, Inc.

> www.RustyAxe.com

>

> Lennard at RustyAxe.com

> P. 250-635-7623 F. 1-309-422-2466

> P. July & August 518-863-2317

> 5014 Walsh, Terrace, BC, Canada, V8G-4H2

>

>

>

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