[casual_games] Club Penguin's Conversion Rate

[Aaron Murray]

I suppose I should note that TrialPay adds another 9.9% to the sales, and
ads represent another 8%. So total rev per *paying* player would be
somewhere near $34. Ads account for approx 6 cents per player over 3 months
(including free players).
We're all in this together so I don't feel bad about sharing this info if it
helps you out.

If you guys haven't checked out TrialPay - I recommend it. Not too hard to
set up and it gives players another way to give you money.

-Aaron

On Tue, Feb 24, 2009 at 6:02 PM, Aaron Murray <aaron at tandemgames.com> wrote:


> I suppose I can toss in our figures here as well...why not...though they

> aren't for a casual download. We have a text-based MMORPG (Domain of

> Heroes) for people to play while they are at work.

> The conversion rate this month is about 4.8%

> Average 3 month spend per paying player is about $31.13  (it has only been

> live since the end of Oct, so we don't have a full year's figures)

>

> The business model is F2P with microtrans.

>

> --

> Aaron Murray

> Technical Director, Founder

> Tandem Games

> www.TandemGames.com

> www.DomainOfHeroes.com

> "Fun for All. All for Fun."

>

>

>

> On Tue, Feb 24, 2009 at 5:55 PM, Erin Hoffman <erin.n.hoffman at gmail.com>wrote:

>

>> Hi all,

>>

>> I don't think Club Penguin is traditionally identified as a "casual

>> game", but I know there are a few marketers on the list who might have

>> access or thoughts on these statistics.

>>

>> The customary conversion rate for casual games is 1% -- 1 in 100 free

>> downloads will convert to a purchase. This tends to also apply where

>> casual games intersect the F2P MMO market. Club Penguin, however,

>> converts at a rate of 5.8% -- they maintain around 700,000 paying

>> users out of 12 million account holders, and these subscribers also

>> "over-spend" on Club Penguin goods, averaging between $50-70 per year

>> on Club Penguin purchases.

>>

>> Is there any research or existing thought on why Club Penguin converts

>> at such a large rate? I realize it's so far considered an aberration

>> (a 'hit'), but what all could be contributing to its unnaturally large

>> conversion rate? Is it strictly a matter of demographics?

>>

>> Thanks very much,

>> Erin

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>

>

>

>



-- 
Aaron Murray
Technical Director, Founder
Tandem Games
www.TandemGames.com
www.DomainOfHeroes.com
"Fun for All. All for Fun."
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