[casual_games] 2008 White Paper is finally done (in 2009)!

[Olivier Besson]

Hi, great work ;)

I just quickly read the section related to in-game advertizing.

For your information, and perhaps for the next (2009) edition ;) :
In "InGame Dynamic Advertising Networks" (page 128), "GameJacket" 
(http://www.gamejacket.com/) can be also added in the list.

They provide services quite similar to Mochimedia.

 Regards,
   Olivier


Dave Rohrl a écrit :

> Hey all,

>

> I'm super happy (not to mention rather relieved) to report that the 

> 2008 IGDA Casual Games White Paper is finally complete and available 

> for download.  You can grab yourself a copy of the PDF at 

> http://www.igda.org/casual/IGDA_Casual_Games_White_Paper_2008.pdf

>

> The white paper is a detailed and thorough overview of the state of 

> casual games.  It weighs in at over 200 pages and is the fruit of 

> hundreds of hours of work from several dozen volunteer writers, 

> editors, and project managers. 

>

> It gives in-depth coverage on the basics of casual gaming from both 

> business and creative perspectives.  It has detailed insights not only 

> on downloadable games, but also on ad-supported web games, advergames, 

> console downloads, and microtransaction-supported web games.  It even 

> has a couple of articles on exotic and interesting topics like the 

> state of the casual games market in India and the confluence of casual 

> games and serious games.

>

> Please take some time to check out the white paper and let the list 

> know what you think.  Is it useful?  Is it serving your needs?  How 

> could we make future editions even better?

>

> And please feel free to come to the IGDA Casual SIG roundtable at GDC 

> (next Thursday at 9 AM) to discuss the white paper in person.  I hope 

> to see many of you there!

>

> Sincerely yours,

> Dave Rohrl

> 2008 IGDA Casual Games White Paper Editor

> 2008-2009 IGDA Casual Games SIG Chair

> ------------------------------------------------------------------------

>

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