[casual_games] Searching for a new term....

[Hal Barwood]

Unfortunately, the term "social gamer" has been pre-empted by the curent 
frenzy surrounding "social games" on Facebook, MySpace, and so forth. 
Let's find something else.  Casual gamer isn't all that vague, and it's 
already stuck, for example.  A replacement must not only be apt, 
orthogonal to other terms, but also stickier.  --Hal

Game Pill Inc. wrote:

> I believe the term is social gamer, like a social smoker or social 

> drinker………in small doses in a social setting. 

> 

>  

> 

> 

> 

> 

> Hey there, I'm doing some research on casual gaming demographics and 

> behaviors and I'm wondering if anyone on the list can help me out with 

> terminology.

> 

> I'm searching for a term to describe a group a little bit more 

> specifically than "casual", which is a really broad, sometimes vague 

> term. The demographic I'm thinking of are basically those whose 

> *behavior* is casual, rather than those that play a specific *type* of 

> game, on a specific platform, although there are of course overlaps.

> 

> The demographic is outside the "core" group; they don't always think of 

> themselves as "gamers". They don't read enthusiast press. They may be 

> familiar with the biggest core games (GTA III, Call of Duty) but if they 

> play them, they play them socially or casually. They are often parents 

> with children, and may enjoy playing games as a family. In a way I think 

> of them as "outsiders", a bit, since they are outside the traditional 

> core audience.

> 

> Has anyone on the list come across terms/definitions that might describe 

> what I'm looking for? I realize that I'm still at the beginning of my 

> study and so what I've said is fairly unfocused. But I would love to 

> hear your thoughts!

>  

> 

> -Jane Pinckard

> www.gamegirladvance.com <http://www.gamegirladvance.com/>

> 

> 

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