[casual_games] Report: More Gamers Are Using Real Money On Virtual Goods; Women More Likely To Use Facebook Credits

[Sheri Rubin]

http://techcrunch.com/2011/08/04/report-more-gamers-are-using-real-money-on-virtual-goods-women-more-likely-to-use-facebook-credits/

"Overall, women (34%) are almost three times more likely than men (13%) 
to use Facebook credits to purchase virtual items or content and they 
dominate men in virtual goods purchases in massively multiplayer online 
games and casual games over the last 12 months.

In terms of casual games, the differences are even greater, with women 
spending 40% more than men from 1st party publishers and more than three 
times as much from third-party publishers. Women (37%) are also nearly 
twice as likely as men (19%) to buy virtual item to decorate a page, 
persona or avatar, the study shows."

Sheri

-- 
*Sheri Rubin*
Founder and CEO

*Design Direct Deliver*
Website: http://www.designdirectdeliver.com
Email: sheri at designdirectdeliver.com <mailto:sheri at designdirectdeliver.com>
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