[chisigmail] [ VIC] REMINDER: Seminar Event: Prof. Alistair Sutcliffe - Designing Attractive Web Sites
chris at acumentum.com
Mon Feb 19 17:20:19 EST 2007
Please note, the seminar will be held in Theatre 3 not Theatre 2. Apologies if there was any confusion in my last post.
Vic Seminar Announcement: Wednesday 21/02/07
We have the great pleasure of seeing in our first seminar of 2007 with Prof. Alistair Sutcliffe. Alistair is a renowned academic who has worked in numerous large international projects concerned with Human-Computer Interaction and Software Engineering. His contributions span interaction theory, user interface design methodologies, requirements engineering (including scenario based design) and socio-technical systems development. His on the Editorial Board of several prestigious international journals and has served on many of the prominent HCI conferences. This is a fantastic opportunity to meet a prominent advocate of integrating HCI practices within traditional engineering environments.
Designing Attractive Web Sites
This talk will present recent research that attempts to unpack the current debate about user engagement and aesthetics in web site design. Web interfaces challenge traditional definitions of usability since if users are not attracted to stay on a site, the best efforts of usability engineers will be lost. A framework for evaluating web site 'attractiveness' will be described, based on initial attractiveness, exploration/navigation and transaction.
Usability is re-defined as trade-off between increasing the user's motivation to encourage exploration and purchasing in e-commerce and the costs of usability errors. Prof. Sutcliffe will describe the framework for analyzing the concept of attractiveness in web sites, and review heuristics for assessing the attractiveness of web interfaces based on matching users' motivation to product information, aesthetic design, corporate identity and brand, and the perceived utility linked to users' requirements.
If time allows the results of some experiments comparing web sites with the same content but different interfaces (one traditional, one more interactive, metaphor based) will be described, with the implications for design for user engagement. The end point, I hope, will be to foster discussion of concepts of engagement and aesthetics in web design and when such concepts are really important in delivering effectiveness and commercial success.
-------- Time and Location --------
Date: Feb 21st
(Drinks and nibbles at 6:30pm)
Theatre 3, Level 2, ICT Buildling, The University of Melbourne, 111 Barry Street Carlton
Donations of gold coins greatly appreciated
Alistair Sutcliffe is Professor of Systems Engineering, in Manchester Business School, University of Manchester. He has been principle investigator on 15 EPSRC and European Union projects on requirements engineering, multimedia user interfaces, safety critical systems and cognitive modelling for information retrieval. Currently funded research projects include EPSRC/ESRC Developing theory for Evolving Socio-Technical Systems (TESS) which is investigating technology mediated social and work relationships based on Dunbar's Social Brain Theory; EPSRC E-Science project Adaptive Visualisation Tools for e-Science Collaboration (ADVISES) which is producing interactive visualisation tools for health informatics researchers and EPSRC Artificial Cultures which is researching evolutionary computing simulations for complex socio technical systems.
His research interests span a wide area within Human Computer Interaction and Software Engineering. In HCI particular interests are interaction theory, and user interface design methods for the web, multimedia, virtual reality, safety critical systems and methods for usability evaluation. His research also covers application of cognitive theory to design, and design of complex socio-technical systems. In software engineering he specialises in requirements engineering methods and tools, scenario based design, knowledge reuse and theories of domain knowledge. Alistair Sutcliffe is a leading member of both the international HCI and requirements engineering communities, is the Program Chair for Requirements Engineering 07 and recently was Co-Chair of DIS2002. He serves on the editorial boards of ACM-TOCHI, REJ and JASE. Alistair Sutcliffe is founder of IFIP TC-13 Working Group 13.2 'Methodology for User Centred Design' and member of IFIP working groups 8.1 (information systems) and 2.9 (requirements engineering) and is the editor of the ISO standard 14915, on Multimedia user interface design. He has over 200 publications including five books and several edited volumes of papers and was awarded the IFIP silver core in 2000.
Hope to see you all there.
Dr Christopher Khalil
Senior Interaction Designer
T. +61 (0)3 9863 0309
M. +61 (0)4 06 075167
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