[chisigmail] Vic Seminar Announcement: Sarah Bloomer on Wednesday 1st August

[Ralph, Greg (Hiser)]

Vic Seminar Announcement: 1 August 2007
-------------------------------------------------------------

For our next evening seminar, we welcome the return of Sarah Bloomer.

Many of you will know Sarah from her work in a range of settings, not
least as a founder and visionary at The Hiser Group.  Since returning to
the USA in 2002, Sarah has been a senior interaction designer for The
MathWorks - before starting "Sarah Bloomer & Co", a consulting practice
focusing on collaborative design facilitation.

 

This is a great opportunity to hear a leader in our field, to see where
her thinking has developed and/or to just catch up with Sarah while
she's in town!

 

Title:
------

"Expanding User-Centered Design in the 21st century - OR - Why design
thinking is the Next Big Thing"

 

Abstract:
------------

*        Stanford University recently set up a new Institute of Design
(the d.school), founded by, amongst others, David Kelley and Terry
Winograd, big names in interaction design. Its website boldly states "we
believe design thinking is a catalyst for innovation and bringing new
things into the world".



*        Business Week Online includes a section on Innovation, where
design is a major theme.



*        And in his book "A Whole New Mind", Daniel Pink says that the
new MBA is the MFA (Fine Arts) - he claims we are moving from the
Information Age to the Conceptual Age, and people with design thinking
will lead the way.

Take a closer look: it seems design thinking heavily leverages
user-centered design.   What is design thinking? Why is it important?
What does design thinking mean to the field of user centered design?

This talk is an overview of how design thinking is finding its place in
companies worldwide, and how user-centered design is being applied
across many fields, from organizational design to product design.

 

-------- Time and Location --------

Date: Wednesday 1st August 2007

Time: 6:30pm
      (Drinks and nibbles at 6:00pm)

Location:  Theatre 1 in the ICT Building
      The University of Melbourne, 111 Barry Street, Carlton
      http://tinyurl.com/24lg7m

Donations of gold coins greatly appreciated

 

Bio:
-----

Sarah Bloomer has designed user interfaces for 20 years. In 1991 she
co-founded the interaction design company The Hiser Group. With Hiser,
she helped establish the field of user-centered design in Australia.
Upon returning to the USA in 2002, Sarah was a senior interaction
designer for The MathWorks before starting Sarah Bloomer & Co, a
consulting practice focusing on collaborative design facilitation.

Sarah has delivered papers, tutorials and workshops at user interface
design conferences in Australia and the USA. Her tutorial, Successful
Strategies for Selling Usability into Organizations, became a CHI
classic. Sarah also led the conceptualization and development of The
Hiser Element(tm) toolkit, a user-centered design methodology created to
help companies rapidly set up usability teams.

Sarah holds an MS from New York University in interactive software
design, a BA from Smith College, and served as masters supervisor at The
Royal Melbourne Institute of Technology.

 

Hope to see you all there.


Greg 

 

________________________________________________ 
Greg Ralph
Principal Consultant - The Hiser Group 
Ph: +61 (0)3 9648 4335 ::: Fax: +61 (0)3 9648 4390 
18/535 Bourke Street, Melbourne, VIC, 3000, AUSTRALIA 
www.hiser.com.au <http://www.hiser.com.au/>  | gregr at hiser.com,.au
<mailto:gregr at hiser.com,.au> 
_________________________________________________ 

 


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