[chisigmail] CHISIG NSW Meeting announcement

[Kaplan, Ilana (Hiser)]

CHISIG NSW Meeting Announcement (in conjunction with UPA Sydney):

"Expanding User-Centered Design in the 21st century or why Design Thinking is the Next Big Thing".
 Sarah Bloomer, Sarah Bloomer & Co
 
	Tuesday, August 7, 2007
	6:00-8:00 p.m. 
	Clarendon Hotel
	156 Devonshire Street, (cnr. Waterloo)
	Surry Hills 
	9319 6881
	
Program
6:00-6:30 p.m.
drinks, socialising, networking, joining UPA Sydney
 
6:30-6:40 p.m.
Election of Officers for UPA Sydney:
voting rights : current financial UPA Members only 
 
6:40-7:30 p.m.
"Expanding User-Centered Design in the 21st century  or why Design Thinking is the Next Big Thing".
Sarah Bloomer, Sarah Bloomer & Co

7:30-8:00 p.m.
drinks, socialising, networking

This meeting is free and open to the public. 

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Abstract of "Expanding User-Centered Design in the 21st century or why Design Thinking is the Next Big Thing":
 
Stanford University recently set up a new Institute of Design (the d.school), founded by, amongst others, David Kelley and Terry Winograd, big names in interaction design. Its website boldly states "we believe design thinking is a catalyst for innovation and bringing new things into the world".
 
Business Week Online includes a section on Innovation, where design is a major theme. And in his book A Whole New Mind, Daniel Pink says that the new MBA is the MFA.  He claims we are moving from the Information Age to the Conceptual Age. And people with design thinking will lead the way.
 
Take a closer look: it seems design thinking heavily leverages user-centered design. 
 
What is design thinking? Why is it important? What does design thinking mean to the field of user centered design? 
 
This talk is an overview of how design thinking is finding its place in companies worldwide, and how user-centered design is being applied across many fields, from organizational design to product design. 

About SARAH BLOOMER 
 
Sarah Bloomer has designed user interfaces for 20 years. In 1991 she co-founded the interaction design company The Hiser Group. With Hiser, she helped establish the field of user-centered design in Australia. Upon returning to the USA in 2002, Sarah was a senior interaction designer for The MathWorks before starting Sarah Bloomer & Co, a consulting practice focusing on collaborative design facilitation.
 
Sarah has delivered papers, tutorials and workshops at user interface design conferences in Australia and the USA. Her tutorial, Successful Strategies for Selling Usability into Organizations, became a CHI classic. Sarah also led the conceptualization and development of The Hiser Element(tm) toolkit, a user-centered design methodology created to help companies rapidly set up usability teams. 
 
Sarah holds an MS from New York University in interactive software design, a BA from Smith College, and served as masters supervisor at The Royal Melbourne Institute of Technology.
 
http://www.sarahbloomer.com/
 
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Please confirm your attendance by noon on the day.
RSVP and enquiries : nswrep at chisig.org
 

Ilana Kaplan
Principal Consultant - The Hiser Group

Ph: (02) 9954 8982   Mob: 0425 328 003   Fax: (02) 9929 8533
10-90 Arthur St, North Sydney, NSW, 2060, AUSTRALIA
www.hiser.com.au    ilanak at hiser.com.au


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The Hiser Group Pty Ltd. Incorporated in NSW, November 1990.  ACN 050 327 716 
Registered office: Level 10, 90 Arthur Street, North Sydney, NSW 2060, Australia
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