[chisigmail] : CHISIG Vic Seminar (Sarah Bloomer) --- TONIGHT!

[Patrizia Bordignon]

Melbourne Seminar: 

³Expanding User-Centered Design in the 21st century ­ OR ­ Why design
thinking is the Next Big Thing²


Speaker:

Sarah Bloomer.
Many of you will know Sarah from her work in a range of settings, not least
as a founder and visionary at The Hiser Group.  Since returning to the USA
in 2002, Sarah has been a senior interaction designer for The MathWorks ­
before starting ³Sarah Bloomer & Co², a consulting practice focusing on
collaborative design facilitation.
 
This is a great opportunity to hear a leader in our field, to see where her
thinking has developed and/or to just catch up with Sarah while she¹s in
town!


Date: 

TONIGHT - Wednesday 1st August 2007


Time: 

Networking opportunity from 6:00pm.  Seminar starts at 6:30pm


Location:  

Theatre 1 in the ICT Building.
The University of Melbourne, 111 Barry Street, Carlton.  The front door will
be open until 6.30pm
http://tinyurl.com/24lg7m


Cost:

Donations of gold coins greatly appreciated


Abstract:

This talk is an overview of how design thinking is finding its place in
companies worldwide, and how user-centered design is being applied across
many fields, from organizational design to product design.

Stanford University recently set up a new Institute of Design (the
d.school), founded by, amongst others, David Kelley and Terry Winograd, big
names in interaction design. Its website boldly states ³we believe design
thinking is a catalyst for innovation and bringing new things into the
world².

Business Week Online includes a section on Innovation, where design is a
major theme.

And in his book ³A Whole New Mind², Daniel Pink says that the new MBA is the
MFA (Fine Arts) ­ he claims we are moving from the Information Age to the
Conceptual Age, and people with design thinking will lead the way.

It seems design thinking heavily leverages user-centered design.   What is
design thinking? Why is it important? What does design thinking mean to the
field of user centered design?


Bio:

Sarah Bloomer has designed user interfaces for 20 years. In 1991 she
co-founded the interaction design company The Hiser Group. With Hiser, she
helped establish the field of user-centered design in Australia. Upon
returning to the USA in 2002, Sarah was a senior interaction designer for
The MathWorks before starting Sarah Bloomer & Co, a consulting practice
focusing on collaborative design facilitation.

Sarah has delivered papers, tutorials and workshops at user interface design
conferences in Australia and the USA. Her tutorial, Successful Strategies
for Selling Usability into Organizations, became a CHI classic. Sarah also
led the conceptualization and development of The Hiser Element toolkit, a
user-centered design methodology created to help companies rapidly set up
usability teams.

Sarah holds an MS from New York University in interactive software design, a
BA from Smith College, and served as masters supervisor at The Royal
Melbourne Institute of Technology.


Should you be there?

Yes.  Sarah is visiting from the US so this is a once-off opportunity.  Come
along, catch up with some colleagues and get inspired by Sarah.



See you tonight.

Cheers,

Patrizia.




Patrizia Bordignon
Vic Rep
CHISIG

Interaction Designer & Usability Consultant
Design for U & I
Mobile 0409 936 498
Email designui at bigpond.net.au


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