[chisigmail] Reminder: CHISIG Victoria: Luke Wroblewski on "Designing for Web 2.0" Feb 7

[Sanchez, Silvia (Hiser)]

Hi everybody,

 

Just a reminder that Luke Wroblewski will be presenting tomorrow
Thursday 7 Feb, at the first CHISIG Victoria meeting for 2008.

It will also be a good opportunity for you to meet the new VIC CHISIG
committee.

 

As per usual there is no cost to attend the event - but we will be doing
an optional "gold coin" donation to cover any costs, so any
contributions will be very much appreciated.

Below are the details for the event tomorrow - we are looking forward to
seeing you there :-)

 

 

Silvia Sanchez (on behalf of VIC CHISIG Committee).

 

 

http://www.chisig.org/events/index.html#43

 

Topic:

-          "Designing for Web 2.0"

 

Venue:

-          University of Melbourne

Lecture theatre 2

ICT  building

111 Barry St

Carlton

http://maps.live.com/default.aspx?v=2&cp=-37.807817~144.959707&style=r&l
vl=15&tilt=-90&dir=0&alt=-1000&where1=111%20barry%20st%20carlton%20victo
ria%20australia&encType=1
<http://maps.live.com/default.aspx?v=2&cp=-37.807817~144.959707&style=r&
lvl=15&tilt=-90&dir=0&alt=-1000&where1=111%20barry%20st%20carlton%20vict
oria%20australia&encType=1> 

 

Date and Time

-          Thurs 7th Feb

6pm for 630pm start

 

 

Designing for Web 2.0

Ignore the marketing buzz word in the title, this talk is all about what
do

recent changes online REALLY mean for the practicing designer. In
particular,

I outline a few important trends then explain their impact on the

visual/interaction design of Web services/products. Namely, the trend
from

locomotion to manipulation and conversation (how to deal with crowded
shelf

space and purely digital services); the trend from sites to content

experiences (how do we design when search, content aggregators, and

display surfaces rule the Web); the trend from page-level interactions
to

micro-interactions (how can we explain available actions and their
states);

the move from only webmasters making content to everyone making content

(what does this do to creative control). The focus is mostly on the

presentation layer but some information architecture and interaction
design

considerations come up as well.

 

Why it matters: what does the growth of search, social apps, and

participatory culture really mean in my day to day life as a Web
designer.

What do I need to think about and act on that I didn't before.

 

Official Description

As a predominately visual medium, the Web has always benefited from the

appropriate use of Visual Communication principles: balance, proportion,

contrast, color, and typography. But the Web has also had its own set of

unique considerations: screen resolution, browsers, platforms, and
multiple

devices. With Web 2.0, these considerations have expanded to include a
new

array of services to remix and distribute micro-content (APIs, RSS), as
well

as participatory content created by communities. How can visual design

enhance user experience when your audience might be coming from a

browser, an RSS feed, or a widget? How does visual design communicate

your brand when your brand is created daily by your community? This

presentation will address these questions and more with an overview of
key

Visual Communication principles and before and after examples that
illustrate

how to optimize your visual vocabulary for Web 2.0 and beyond.

 

Reviews

"Kudos on an excellent presentation -- very detailed and
thought-provoking," - Dmitry Paperny, Design Director, Time Inc.
Interactive

"I sat in on your presentation last week at the Web 2.0 Expo...
brilliant." -Karla A. Tharin, Program Director, AOL Paid Services

"I was blown away by your talk and I would really love to implement what
you spoke about."- Manny Goldman Founder, PersonalGrowth.com

 

More Information

http://www.lukew.com/ff/entry.asp?520

 


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