[chisigmail] CHISIG Victoria: Luke Wroblewski on "Designing for Web 2.0" Feb 7

[Shane Morris]

Noted U.S. user interface designer, Luke Wroblewski<http://www.lukew.com/> will be in Melbourne for the VALA conference<http://www.vala.org.au/conf2008.htm> in February, and has kindly agreed to present at the first CHISIG<http://chisig.org/> Victoria meeting for 2008.

Topic:

-          "Designing for Web 2.0"

Venue:

-          University of Melbourne
Lecture theatre 2
ICT  building
111 Barry St
Carlton
http://maps.live.com/default.aspx?v=2&cp=-37.807817~144.959707&style=r&lvl=15&tilt=-90&dir=0&alt=-1000&where1=111%20barry%20st%20carlton%20victoria%20australia&encType=1

Date and Time:

-          Thurs 7th Feb
6pm for 630pm start



Designing for Web 2.0

Ignore the marketing buzz word in the title, this talk is all about what do
recent changes online REALLY mean for the practicing designer. In particular,
I outline a few important trends then explain their impact on the
visual/interaction design of Web services/products. Namely, the trend from
locomotion to manipulation and conversation (how to deal with crowded shelf
space and purely digital services); the trend from sites to content
experiences (how do we design when search, content aggregators, and
display surfaces rule the Web); the trend from page-level interactions to
micro-interactions (how can we explain available actions and their states);
the move from only webmasters making content to everyone making content
(what does this do to creative control). The focus is mostly on the
presentation layer but some information architecture and interaction design
considerations come up as well.

Why it matters: what does the growth of search, social apps, and
participatory culture really mean in my day to day life as a Web designer.
What do I need to think about and act on that I didn't before.

Official Description:
As a predominately visual medium, the Web has always benefited from the
appropriate use of Visual Communication principles: balance, proportion,
contrast, color, and typography. But the Web has also had its own set of
unique considerations: screen resolution, browsers, platforms, and multiple
devices. With Web 2.0, these considerations have expanded to include a new
array of services to remix and distribute micro-content (APIs, RSS), as well
as participatory content created by communities. How can visual design
enhance user experience when your audience might be coming from a
browser, an RSS feed, or a widget? How does visual design communicate
your brand when your brand is created daily by your community? This
presentation will address these questions and more with an overview of key
Visual Communication principles and before and after examples that illustrate
how to optimize your visual vocabulary for Web 2.0 and beyond.

Reviews:
"Kudos on an excellent presentation -- very detailed and thought-provoking," - Dmitry Paperny, Design Director, Time Inc. Interactive
"I sat in on your presentation last week at the Web 2.0 Expo... brilliant." -Karla A. Tharin, Program Director, AOL Paid Services
"I was blown away by your talk and I would really love to implement what you spoke about."- Manny Goldman Founder, PersonalGrowth.com

More Information:
http://www.lukew.com/ff/entry.asp?520


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