[chisigmail] VIC: Tue Sep 23 : August de los Reyes : Emotional Design and a Vision for Microsoft Surface

[Scott Rippon]

*Topic*
Predicting the Past: Emotional Design and a Vision for Microsoft Surface

*When*
Tuesday September 23
6:00 pm for 6:30 pm start

*Where*
University of Melbourne
111 Barry Street, Carlton
ICT building - Lecture Theatre 1

Map: http://tinyurl.com/6z2jwh

*Catering*
Food and drinks provided.
Thanks to Shane Morris and Microsoft for sponsoring the event.

*Entry*
Gold coin donation.

*Presenter*
August de los Reyes
User Experience Director for Microsoft Surface
http://www.microsoft.com/design/People/Detail.aspx?key=august

August de los Reyes joined Microsoft Surface Computing
(http://www.microsoft.com/surface/) in December 2007. In his role as
principal experience architect, de los Reyes is responsible for
mapping out the strategic design, industrial design and design vision
that users will experience with Surface. What interests de los Reyes
the most about Surface is the fact that the innovation behind the
technology is intuitive to anyone. That innovation, and the fact that
Microsoft Corp. has the backing and the resources to bring surface
computing to life, is a combination he finds exciting.

de los Reyes has worked at Microsoft for more than five years. Before
working for Surface, he worked as a brand design lead for MSN and a
user experience manager for MSN Search, and was a creative director
for the Hardware Innovation Group within the Windows Hardware and
Emerging Markets Group.

Before joining Microsoft, de los Reyes worked at Philips Design in the
Netherlands, as well as Eastman Kodak Co. and iCast. He is a board
member of the Cambridge Institute of Design in Cambridge, Mass., was a
visiting associate at the Oxford Internet Institute at the University
of Oxford from 2007 to 2008, and is a Ph.D. candidate in industrial
design from the Technische Universiteit Delft in the Netherlands. de
los Reyes holds a master of design studies from the Harvard University
Graduate School of Design and a bachelor of arts in design and
literature from Bennington College in Vermont.

*Presentation details*
A new inflection point in human-computer interaction is upon us. Along
with other technologies, Microsoft Surface marks a departure from
graphical user interface or GUI into the world of Natural User
Interface or NUI. This talk begins with discussion of emotional design
and its importance in the future of society. The lens shifts to how
one design team is thinking about designing for a new era in which
emotional intent and intuitive interaction are the imperative. Using
theoretical models drawn from a mix of history, science, philosophy,
and even video game design, this presentation reveals principles
behind experience design for Microsoft Surface and beyond.

Look forward to seeing you there.

Kind regards,
Victorian CHISIG Reps.