[chisigmail] VIC: Human Factors International: PET (Persuasion, Emotion & Trust) course

[Scott Rippon]

---------- Forwarded message ----------

We are organizing a training course on PET (Persuasion, Emotion &
Trust). This is the latest course offering from HFI and had its
worldwide debut this month.

Persuasion, emotion, and trust (PET) are critical factors for creating
successful online interactions. While traditional user-centered design
focuses on designing for usability, it is now essential to leverage
the science of PET to influence users.

Whether your site is e-commerce, informational, or transactional, PET
Design teaches you how to motivate people to make decisions that lead
to conversion.

The objectives of the course are as follows:

·         How to develop persuasive strategies and implement
research-based methods throughout the design process to make your
website more trustworthy and convincing.

·         Powerful techniques to probe the subtle motivations and
emotional triggers that influence people's reactions to your message,
content, and offers.  Understand how to create an effective design
that appeals to users while achieving measurable business goals.

·         How to document and present PET Design research and user
analysis with concrete deliverables, including personas, persuasion
flow diagrams, emotion maps, and trust scorecards.

I am enclosing the course outline
(http://www.humanfactors.com/downloads/documents/PETcourse.pdf).
Given below is the details with regards to time, date and venue.

Date: 29th September - 1st October (i.e. 29/09, 30/09, 01/10)
Venue: ANZ Learning and Breakout Centre, 595 Collins St, Melbourne
Fee: AUD 1995 per participant.
Course Instructor:  Eric Schaffer PhD, CEO of HFI Inc.

You can register online by clicking the link below:
http://www.humanfactors.com/training/scheduleAustralia.asp

Let me know if you would be able to attend or nominate your colleagues
for the same.  I do apologise for the short notice but everything fell
into place all of a sudden with ANZ being the host of the seminar.

Do feel free to contact me in case you have any queries and we will be
glad to be of assistance.

Enjoy your weekend

Cheers
Mahesh Menon
____________________________________
Human Factors International Singapore Pte. Ltd
51 Tras Street, #03-01
Singapore 078990
Tel: +65.62206431
Fax: +65.6220.6436
H/P: +65.9101.4879