[chisigmail] Vic CHISIG: Special event - Karen McGrane on Content Strategy

[Eleanor Tan]

Hi everyone

We¹re thrilled to announce a very special event with Karen McGrane, Senior
Partner at Bond Art+Science, who will share her experience and thoughts on
web content strategy.

Abstract:
Web content: it¹s the meat in the sandwich, not the icing on the cake. Too
often, organizations fail to deliver content that meets user needs and
serves their business goals. Even during website redesigns, the editorial
process gets short shrift in favor of building new features and creating new
designs. Thinking about the content is always left until the last minute,
always thought to be ³somebody else¹s problem.²

Ever wonder why so many websites feature dense, unreadable prose? Force you
to navigate through pages of brochure copy and legalese? Look like they
backed up a truck full of PDFs and dumped them in the content management
system? 

No content strategy, that¹s why.

When done the wrong way, creating new content and managing the approval
process takes longer and is more painful than anyone expects. But planning
for useful, usable content is possible‹and necessary. It¹s time to do it
right.

When? Wednesday 23 June 2010
Time? 5.30pm onwards (6.30pm presentation)
Where? Loop Bar, 23 Meyers Place Melbourne
Cost? Free (thanks to Aconex)

There are very limited places available, so get in quick!
Find out more and RSVP at: http://uxmelbourne.org/specialevent/

Cheers
Eleanor 


Eleanor Tan
Senior Experience Designer, Symplicit Pty Ltd
Mobile: 0412 786 855   Email: eleanor at symplicit.com.au

Symplicit Pty Ltd
Melbourne¹s Leading User Experience Consultancy

Level 1, Suite 103, 757 Bourke Street, Docklands VIC 3008
Phone: 03 9670 3385   Fax: 03 9670 3395   Web: www.symplicit.com.au
Follow us on twitter @symplicit


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