[chisigmail] IDG Seminar: Social Network Sites and Passion-related Careers - From Beginners to Celebrities

[Mitchell Owen Harrop]

You are cordially invited to an IDG Seminar.

PRESENTER:    Bernd Ploderer <http://disweb.dis.unimelb.edu.au/student/rhd/berndp/> 
                             Interaction Design Group,
                            Department of Information Systems,
                            The University of Melbourne
 
TITLE:               Social Network Sites and Passion-related Careers: >From Beginners to Celebrities
VENUE:              University of Melbourne, IDEA Lab, Level 4, 111 Barry Street, Carlton

DATE and TIME:  Friday 14 May 2010, 3.00 - 4.00 pm


ABSTRACT:
Previous research in HCI and CSCW has addressed social network sites in both leisure and work domains, but little is know about social network sites for domains where the boundaries between work and leisure blur. Drawing from a case study of a social network site for bodybuilders, this talk will describe how beginners develop from amateurs to professionals and (in some very rare cases) to celebrities, and show how social network sites support them in their career development. Social network sites help bodybuilders to improve their performance in competitions, extend their support network, and gain recognition for their achievements. The findings show that beginners benefit the most from their online participation, whereas activities shift from social network sites to offline settings as individuals develop further in their professional careers. This shift from online to offline settings constitutes a novel finding, which extends previous work on social network sites that has looked at groups of amateurs and professionals in isolation.

Bernd Ploderer is a PhD candidate in the Interaction Design Group, Department of Information Systems, University of Melbourne. This talk is based on fieldwork in Southern California, the so-called 'Mecca of Bodybuilding', and constitutes the basis for a thesis chapter that he is currently writing.




Please forward to others if interested. All are Welcome.
http://www.dis.unimelb.edu.au/research/groups/interactiondesign/seminars.html <http://www.dis.unimelb.edu.au/research/groups/interactiondesign/seminars.html> 


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Mitchell Harrop
Interaction Design Group Seminar Coordinator

Interaction Design Group
Department of Information Systems
The University of Melbourne
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