[games_access] Silver Gaming - Dissertation

Sandra Uhling sandra_uhling at web.de
Fri Jul 30 12:04:38 EDT 2010


I got a Dissertation about Silver Gaming. (german)

In many industrial nations, a changing social structure leads companies to
perceive the generation
of over 50-year-olds (the "silver generation") as an interesting target
group. Therefore, many
business branches, likewise the digital games industry, have started to
address the older audience.
The efforts of the latter, however, have not met with much success. To reach
this target group
successfully, it is crucial to know the factors leading to the acceptance of
digital games by the
silver generation. In this thesis, these factors were derived from
literature and then verified in a
qualitative and quantitative study. Finally, these insights were turned into
recommendations for
business practice.

I can send it to you. Just send me an email off-list.

Best regards,

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