[IGDA Mobile-SIG List] 70% of game buyers don't buy a second game

[Tom Park]

Re: [IGDA Mobile-SIG List] Future of mobile games> The bigger worry, 70% of people who buy a mobile game never buy a second game.

Hi William,

Do you have the source/date/market for the metric above? I'd like to be able to quote the source for this particular phenomenon. If it came from Telephia or M:Metrics, I'd especially like to know which one gave that data.

Earlier this week, Telephia publicly released numbers showing game downloaders grew by 45% while revenue grew by 60% in the past year, but the numbers are a little odd. If you count only the difference in the past few quarters, gamers grew by 36% against revenue growth of only 12%. But I don't see this is conclusive for the stat you gave.

Thanks much,
Tom 

  ----- Original Message ----- 
  From: William Volk 
  To: Mobile Game Dev SIG Mailing List 
  Sent: Wednesday, March 07, 2007 11:35 PM
  Subject: Re: [IGDA Mobile-SIG List] Future of mobile games


  Eventually the market or a large publisher (EA?) will make the move to an off-deck strategy.  Right now the vast majority of titles in the USA are sold from the decks.  I had a strategy in 2004/5 for going off deck, but it was dependent on the success of a (real) card game to drive sales.

  The bigger worry, 70% of people who buy a mobile game never buy a second game.

  William Volk
  CEO, MyNuMo
  858 692 1124
  Create It, Show It, SELL IT!
  http://www.mynumo.com
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