[IGDA Mobile-SIG List] 70% of game buyers don't buy a second game

[William Volk]

Mmetrics.  Widely reported.

http://www.marketwire.com/mw/release_html_b1?release_id=126397



From: Tom Park <mobilesig.igda.org at acroband.com>



> The bigger worry, 70% of people who buy a mobile game never buy a second game.


Hi William,

Do you have the source/date/market for the metric above? I'd like to be able
to quote the source for this particular phenomenon. If it came from Telephia
or M:Metrics, I'd especially like to know which one gave that data.

Earlier this week, Telephia publicly released numbers showing game
downloaders grew by 45% while revenue grew by 60% in the past year, but the
numbers are a little odd. If you count only the difference in the past few
quarters, gamers grew by 36% against revenue growth of only 12%. But I don't
see this is conclusive for the stat you gave.

Thanks much,
Tom 

>  

> ----- Original Message -----

>  

> From:  William Volk <mailto:bvolk at mynumo.com>

>  

> To: Mobile Game Dev SIG Mailing List <mailto:mobile_games at igda.org>

>  

> Sent: Wednesday, March 07, 2007 11:35  PM

>  

> Subject: Re: [IGDA Mobile-SIG List]  Future of mobile games

>  

> 

> Eventually the  market or a large publisher (EA?) will make the move to an

> off-deck strategy.   Right now the vast majority of titles in the USA are sold

> from the  decks.  I had a strategy in 2004/5 for going off deck, but it was

> dependent on the success of a (real) card game to drive sales.

> 

> The  bigger worry, 70% of people who buy a mobile game never buy a second

> game.

> 

> William Volk

> CEO, MyNuMo

> 858 692 1124

> Create It, Show  It, SELL IT!

> http://www.mynumo.com



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