[IGDA Mobile-SIG List] Mobile_Games Digest, Vol 25, Issue 5

[The Porting Lab]

Hi all,

If you need to get your game out to the top handsets as well as the handsets 
that comprise of "the long tail" - you should contract out professional 
porting services of a company that has been there and done that. I'd like to 
directly offer the porting services of  ThePortingLab.com located in India. 
We're experienced at this game - and match our closest compaetitors costs by 
over 40% lower. We do this by efficiently porting content at high speeds, 
and effectively driving the cost out of the system. We can port to over 700 
handsets currently.


Vishal Lamba
CEO
Chakra Interactive Pvt Ltd || The Porting Lab

Mobile Games and Mobile Application Porting & Game Development Services
http://www.chakrainteractive.com
http://www.theportinglab.com

  _____________________________________________________________________

||

||  Chakra Interactive Pvt. Ltd. || The Porting Lab

||  17/18 Metro House, Colaba Causeway- S.B. Marg, Mumbai 1, India

||  Ph  +91-22-22029736,  +91-22-22029732

||  Fax +91-22-22029728  (m) 98202-14079

||_____________________________________________________________________


Hare Krishna Hare Krishna, Krishna Krishna Hare Hare
Hare Rama Hare Rama, Rama Rama Hare Hare


----- Original Message ----- 
From: <mobile_games-request at igda.org>
To: <mobile_games at igda.org>
Sent: Friday, March 09, 2007 10:30 PM
Subject: Mobile_Games Digest, Vol 25, Issue 5



> Send Mobile_Games mailing list submissions to

> mobile_games at igda.org

>

> To subscribe or unsubscribe via the World Wide Web, visit

> http://seven.pairlist.net/mailman/listinfo/mobile_games

> or, via email, send a message with subject or body 'help' to

> mobile_games-request at igda.org

>

> You can reach the person managing the list at

> mobile_games-owner at igda.org

>

> When replying, please edit your Subject line so it is more specific

> than "Re: Contents of Mobile_Games digest..."

>

>

> Today's Topics:

>

>   1. Re: Future of mobile games (William Volk)

>

>

> ----------------------------------------------------------------------

>

> Message: 1

> Date: Thu, 08 Mar 2007 11:20:05 -0800

> From: William Volk <bvolk at mynumo.com>

> Subject: Re: [IGDA Mobile-SIG List] Future of mobile games

> To: Mobile Game Dev SIG Mailing List <mobile_games at igda.org>

> Message-ID: <C215A1E5.37977%bvolk at mynumo.com>

> Content-Type: text/plain; charset="UTF-8"

>

> The situation in the USA is similar, sales are almost entirely on new

> handsets.  Much of that is driven by the harsh reality of the infamous

> MMetrics statistic ">70% of mobile game customers never buy a 2nd mobile

> game."

>

> So, yes ... Ideally you would focus on new popular handsets.

>

> The catch is, IF you want to get on deck, the mobile operators (in the 

> USA)

> will require you to be on a large % of the handset models they sell,

> including older ones.

>

> Back in 2005 that meant supporting stuff like s30 handsets etc...  I'm 

> sure

> that today you would be required to have s40 versions of a title to get on

> deck.  In the USA you're on deck or you're dead in the water.

>

> You CAN distribute games off deck (I have).  With P-SMS billing etc...

>

> The question is, how do you drive the marketing for a product with a $4.99

> retail price and a COGS of $2.40+?

>

> I think the answer is, you have to tie the marketing to some vehicle that 

> is

> driving impressions.

>

> Tripp Hawkins had some harsh words for the Mobile Game industry about the

> margins etc... Worth reading:

>

> http://www.mobile-ent.biz/news/25966/GDC-Mobile-Hawkins-speaks-out-against-l

> icence-holders

>

> Content may be king, but Content Distribution is KING KONG.

>

> William Volk

> CEO, MyNuMo

> 858 692 1124

> Create It, Show It, SELL IT!

> http://www.mynumo.com

>

>> From: John Bridges <John.Bridges at ikkyou.com>

>>

>> The real issue isn't necessarily that you don't want to build a game for 

>> all

>> those handsets, its the prohibitive cost.

>

> In the current market I would say

>> that you should probably have 3

> development streams - 1 for Series 40 alike

>> handsets, 1 for mid-range

> and 1 for high end.

>

> The problem is the cap on

>> sales price for the game is ?5/?5 and in

> reality if you're going to build a

>> high-end Symbian game you really want

> to charge ?10 - ?15. My hunch is that

>> for Symbian content you won't

> significantly dampen your audience at that

>> price but you will make a LOT

> more money - this is the ballpark for  alot of

>> Blackberry content after all.

>

> How significant is the s40 market nowadays

>> though ? If you look at the

> UK market for example, deck sales are almost

>> entirely driven by handsets

> 1 - 2 years old.

>

>

>

>

>

>

> ------------------------------

>

> _______________________________________________

> Mobile_Games mailing list

> Mobile_Games at igda.org

> http://seven.pairlist.net/mailman/listinfo/mobile_games

>

>

> End of Mobile_Games Digest, Vol 25, Issue 5

> *******************************************