[sbe-eas] Fw: Location identification

[Ralph Beaver]

Art...

"AIR". I like that very much.

Beaver




At 03:35 PM 7/10/2010, you wrote:

>And this is where local radio and TV... and more specifically, radio 

>and TV programmed locally... still has huge and irreplaceable value 

>to offer.  Raw information is one thing.  Explaining it in such a 

>way that the various folks in the audience can use it is another, 

>and every bit as important.

>

>Plus... all emergency communications have three aspects: Alerting, 

>Informing and Reassuring (think "AIR").  It's not enough just to get 

>people's attention, or even to impart just-the-facts.  People are 

>social creatures and they will put a social construction on any 

>alert.  By being part of the community, the local broadcast talent 

>play a crucial role in helping folks appreciate that, a) it's real, 

>and, b) they can do things to help themselves.  Without that social 

>context warnings are much less effective.

>

>We sometimes risk getting bogged down in the cyber-age metaphor of 

>broadcasting as merely "information transfer," but it's so much more than that.

>

>- Art

>

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