[sbe-eas] Fw: Location identification
bevo at mediaalert.com
Sat Jul 10 17:22:37 EDT 2010
"AIR". I like that very much.
At 03:35 PM 7/10/2010, you wrote:
>And this is where local radio and TV... and more specifically, radio
>and TV programmed locally... still has huge and irreplaceable value
>to offer. Raw information is one thing. Explaining it in such a
>way that the various folks in the audience can use it is another,
>and every bit as important.
>Plus... all emergency communications have three aspects: Alerting,
>Informing and Reassuring (think "AIR"). It's not enough just to get
>people's attention, or even to impart just-the-facts. People are
>social creatures and they will put a social construction on any
>alert. By being part of the community, the local broadcast talent
>play a crucial role in helping folks appreciate that, a) it's real,
>and, b) they can do things to help themselves. Without that social
>context warnings are much less effective.
>We sometimes risk getting bogged down in the cyber-age metaphor of
>broadcasting as merely "information transfer," but it's so much more than that.
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