[sbe-eas] Interesting Dissertation on EAS
srweber at nvbell.net
Fri Jan 7 18:35:31 EST 2011
IMHO, this dissertation should be required reading for all officials at DoHS, FEMA, and the FCC.
From: Rob Dale
Date: Friday, January 07, 2011 3:06 PM
To: SBE EAS Exchange - a mail list for discussion about the Emergency AlertSystem and other emergency communication issues.
Subject: [sbe-eas] Interesting Dissertation on EAS
EFFICIENCY OF THE EMERGENCY ALERT SYSTEM
by Rita Marie Kepner, Ph.D.
Washington State University
Scholars, emergency workers, and the general public have noted failures in
disaster communication over the last decade. Communication breakdowns
following catastrophic events have been categorized, defined and studied
in a variety of ways most often focusing on the effectiveness of the
communication - do people take the right actions? But what about the
efficiency of the system - do people actually receive the communication?
This study focused on one narrow type of disaster communication: disaster
warnings as embodied in the emergency alert system (EAS). Inspired by
reports of some unrelayed EAS warnings, this researcher explored the
efficiency of the EAS by using in-depth interviews with EAS technicians
from western states to seek understanding of why some urgent warnings have
not been relayed. The introduction and review of the literature indicate
that some EAS messages have not been relayed as one might expect, and
people have been seriously injured and in some cases, deaths have
occurred. The design of this dissertation study was guided by a basic
communication model and Kantian Capitalism theory. These perspectives
suggest broadcasters would consistently relay warnings such as "tsunami
coming; run now" even though, in our capitalistic system, the broadcast
time is costly.
Study results indicate that the federally regulated EAS system is
inefficient for a variety of reasons, including the cost of broadcast
time. Evidence shows that the EAS will remain inefficient in spite of or
perhaps because of ongoing complex Kantian Capitalistic efforts now
underway. Making dire warnings mandatory would improve efficiency.
Required training and agreed upon criteria could improve efficiency. New
technology with common protocol can improve efficiency, for some. However,
there is a lack of strong leadership at the national, state, and local
levels and that leadership continues to be challenged by constitutional
issues and the structure the broadcast corporations in our U.S. public
warning system. Results of this study provide opportunity for further
research and challenges for public policy development.
sbe-eas mailing list
sbe-eas at sbe.org
-------------- next part --------------
An HTML attachment was scrubbed...
More information about the sbe-eas