[SBE] Can Your Manager Tell Ysbeou What You Do For A living?
Larry at Tech-Notes.TV
Mon Mar 17 16:57:06 EDT 2008
Well stated Phil!
* Larry Bloomfield*, *KA6UTC*
1980 25th St., Florence, OR 97439
(541) 902-2424 -- Everything
See you on the *Taste of NAB Road Show
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dynotherm at earthlink.net wrote:
> -----Original Message-----
>> From: Sam Garfield <Sgarfield at dilicast.com>
>> I have ofter told my fellow Engineers, that the test of a good General
>> Manager is to ask him for directions to the transmitter site.
>> As often said, being in the communications business, we don't communicate.
>> The Station Engineer has enough on his mind, let alone doing Public
>> Relations with his Boss and Peers.
>> May I suggest that SBE National assist us in promoting our profession to
>> Ownership & General Managers.
> One way of looking at the SBE is as an organization with a great
> product, a better mousetrap, called CERTIFICATION. But, like any
> good product, without advertising, the world will not beat a
> path to its door. At present, only a fraction of GM's and managers
> are aware of what the SBE is and what it does. Of those who are
> aware of the society, you will find very few who can sort through
> our alphabet soup of certifications or even differentiate or
> appreciate the value of certification. Clearly, before we can
> communicate upwardly effectively our image as certified engineers
> and specialists needs appreciation. We need an advertising campaign
> to "sell" our product.
> Any good advertising campaign requires reinforcement. Regardless
> how well we educate our own in the fine art of upward communication,
> it will often fall on deaf ears unless there is reinforcement from
> another source. The SBE National Office is well positioned for
> providing this reinforcement to those in management and ownership
> in a bottom line language they understand, and one which is foreign
> to many of our members. We should never forget that while engineers
> operate in a universe of details and facts, managers deal in
> perceptions and generalized concepts.
> It is not enough to reintroduce the SBE to State BA leaders and
> administrators, although that is good preparation for what is needed.
> For useful, beneficial results, the owners and GM's must be introduced
> to the general ideas of the SBE and value of certification. Only then
> will opportunities develop for effective upward communication with
> non-technical managers and owners. Perhaps, during the introductory
> process, it might also be possible to educate those managers and
> owners to the revised AAMCO principle of broadcast systems maintenance.
> (Spend the money now, or spend much more later **after** the failure.)
> Our National Office is ideally situated to introduce the SBE to state
> BA meetings at a time when the attending owners and managers are in
> a receptive state of mind.
> An interesting introduction to certification might also stimulate
> more demand for certification which IMHO would be a GOOD THING for
> both our Society and our industry.
> Phil Alexander, CSRE, AMD
> Chairman, Chapter 25, Indianapolis
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