[SBE] Digital Conversion PSA
mlangner at swcp.com
Thu Oct 2 16:51:16 EDT 2008
Ah -- excellent question.
One program stream, one program acquistion cost.
Multiple program streams, multiple program costs.
Multiple cuts of the same pie don't increase revenue -- they just move it
Make the pie bigger -- more revenue.
Still, remembering that profit equals (roughly) revenue minus expenses, more
(programming) expenses with the same revenue (size pie) the lower the
So -- diluted (even if better served) audience? Bad for business, say most
mass media "tonnage" broadcasters!
From: sbe-bounces at sbe.org [mailto:sbe-bounces at sbe.org]On Behalf Of
A9xw at cs.com
Sent: Thursday, October 02, 2008 2:22 PM
To: sbe at sbe.org
Subject: Re: [SBE] Digital Conversion PSA
In a message dated 10/2/2008 2:57:51 PM Central Daylight Time,
mlangner at swcp.com writes:
Diversity of content dilutes audience.
But who cares if the dilution is owned by the same owner who looks at
multiple revenue streams from multiple cuts of the pie?
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