[casual_games] ActiveX Install Success rates?

[Matthew Wegner]

Hi Brian,

Here are some rough statistics regarding the installation success rate for
the web version of Glow Worm.  While we don't track things on a per-session
basis, I pulled some data out of the web access logs.

To generate these numbers, I compared the number of unique IPs that
requested the web game's HTML versus the number of unique IPs that requested
the game data file.  We use the Virtools Web Player, which will request a
VMO file after its successful installation.  Any IP that requested the HTML
file--but never requested the VMO file--is essentially a failed install.

Some Context:

- These statistics represent a distributor's version of the game

- This distributor has clout with their users (security paranoia less of an
issue)

- There is no ActiveX handholding in place (images or text)

- The Virtools Web Player has minimal market penetration (it's safe to
assume the majority of the users *don't* have it installed already)

The Numbers:

270,909 unique IPs requested HTML
141,889 unique IPs requested VMO

= 52.38% install success rate

Anyone who handholds their users through the ActiveX install process have
numbers they can share?

Best Regards,
Matthew Wegner
Development Director, Flashbang Studios
480.329.2566
mwegner at flashbangstudios.com
www.flashbangstudios.com

-----Original Message-----
From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Brian Robbins
Sent: Friday, August 05, 2005 11:39 AM
To: 'IGDA Casual Games SIG Mailing List'
Subject: [casual_games] ActiveX Install Success rates?

Does anyone have information on the install success rates for ActiveX
controls among casual users? I'm especially curious about things like the
PopCap Framework on zone.com and other such ActiveX controls.

We're evaluating new technologies for developing some web-based games, and
one of the big hurdles that we know users will face is the ActiveX install
process. I'd love to get an idea of what percentage other people seem to be
getting.

Thanks.

  Brian Robbins
  Director, Online Gaming
  <http://www.fuelgames.com/>


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