[casual_games] Startup

[John Welch]

Luke,

Historically, most developers in this space have bootstrapped by working
day jobs or doing work-for-hire consulting-type gigs to get rolling
until they could build up enough royalty-bearing products in the market
to fund operations. At PlayFirst we raised a big pile of venture
capital. This funds our relatively modest studio (2 teams) plus allows
us to be a full-service publisher that provides funding for many outside
development shops, as well as a host of other things you would expect
from a full-service publisher such as marketing, sales, technology,
creative input, and the ability to move properties to various platforms
and channels. Two cases come to mind where a small group of very
talented people used our funding to leave full-time day jobs and start
their own company.

Best of luck with your venture,

-John W.
________________________

John Welch, President & CEO
PLAY:  www.PlayFirst.com


-----Original Message-----
From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of Luke Munn
Sent: Wednesday, December 07, 2005 6:33 PM
To: casual_games at igda.org
Subject: [casual_games] Startup

Hi there,

I've been researching the casual games space for the last couple of
months, and am contemplating starting up a studio or collaborating with
others to design some games. Was wondering if any individuals or small
studios out there had any stories of how they started up. In particular,
  it seems there would be at least several months running without
revenue before a game could be produced. Do studios get investors to
help with this, or beg, borrow, work other jobs, etc?

Cheers,
Luke

Auckland, New Zealand
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