[casual_games] Advergaming

[Thomas H. Buscaglia]

I recommend putting together a portfolio 
demonstrating your studios game capabilities and 
sending to every ad agency you could find...then 
let them tell you want they want...and all you 
have to do is tell them how much.  Direct 
pitching to end users (the companies that 
actually use the advergaming) is way too 
difficult and besides they all already have ad 
agencies that they rely on to do this sort of 
thing.  So all you really need in a few internal 
advocates within the agencies.  And hip gamers 
who already "get it" in terms of the value of 
interactive multimedia as a marketing tool are in those positions already.

Tom B

At 01:10 PM 4/12/2006, you wrote:
>Hi.
>
>I was wondering what companies would be 
>considered as "leading experts" in Advergaming? 
>I need some advice since the concept isn't 
>something I deal with on a regular basis and, 
>thus, do not exactly know how to "pitch" 
>properly. What are the "selling points", who 
>should I consider as primary "targets" for an idea, etc.
>
>What do you generally think of Adwaregaming? Is 
>it a "dirty" field or something that is going to 
>grow and get better? Do games and advertising mix well?
>
>Some background on my thoughts can be found 
>here: www.jonasantonsson.com. Basically I have 
>an idea that would be rather expensive to 
>implement. My gut feeling tells me that the idea 
>is well suited for advergaming if I could pitch 
>it to the right people and with the right points.
>
>Regards,
>Jónas Antonsson
>CEO, Gogogic
>jonas at gogogic.com
>www.gogogic.com
>
>www.jonasantonsson.com <http://www.jonasantonsson.com>
>
>
>
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Thomas H. Buscaglia, Esquire
The Game Attorney
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