[casual_games] Advergaming

[Jónas B. Antonsson]

Hi.
 
I was wondering what companies would be considered as "leading experts" in Advergaming? I need some advice since the concept isn't something I deal with on a regular basis and, thus, do not exactly know how to "pitch" properly. What are the "selling points", who should I consider as primary "targets" for an idea, etc.
 
What do you generally think of Adwaregaming? Is it a "dirty" field or something that is going to grow and get better? Do games and advertising mix well?
 
Some background on my thoughts can be found here: www.jonasantonsson.com. Basically I have an idea that would be rather expensive to implement. My gut feeling tells me that the idea is well suited for advergaming if I could pitch it to the right people and with the right points.
 
Regards,
Jónas Antonsson
CEO, Gogogic
jonas at gogogic.com
www.gogogic.com

www.jonasantonsson.com <http://www.jonasantonsson.com>  

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