[casual_games] The "Churn Rate" of the top 10 lists is really starting to increase

[Lee Crawford]

James,

  The churn rate in the top-10 list could be directly attributable to
increased rotation of the 'featured games' promotional inventory. The titles
at the top of a portal's home page are going to attract the most clicks and
(assuming constant conversion) deliver the most sales.

  Are you tracking the frequency of rotation of that inventory for Real as
this might directly affect the churn of the top-10 list. Another factor to
look at is catalog growth as increased velocity of incoming titles would
suggest either increasing promotional slots or rotating them more
frequently.

--lee


On 4/11/06, James C. Smith <james at reflexive.net> wrote:
>
>  About 6 months ago I wrote an article
> <http://www.igda.org/casual/quarterly/1_2/index.php?id=5>in the IGDA
> Casual Games SIG quarterly <http://www.igda.org/casual/quarterly/1_2/>about the history and trends in the Real Arcade weekly top 10 sellers list.
> The part that I found most interesting was the "Churn Rate" that measured
> how many different games passed through the weekly top 10 list each quarter.
> When the article was written, the churn rate was just starting to
> increase.  That increase has been magnified in the last two quarters.  Here
> is an updated "Churn Rate" chart
>
>
>
>     *Real Arcade
> Weekly Top 10 List
> Churn Rate*
>  *Quarter* *Unique Games In Top 10* 2003 Q3 24 2003 Q4 23 2004 Q1 25 2004
> Q2 25 2004 Q3 24 2004 Q4 27 2005 Q1 25 2005 Q1 32 2005 Q2 33 2005 Q3 37 2005
> Q4 40
>
> To put this into perspective, the minimum value here would be 10 if the
> same 10 games stayed in the weekly top 10 list for the whole quarter. The
> maximum possible value is 130 if there was a completely different top 10
> list each of the 13 weeks with no game reappearing for a second week.
>
>
>
> You can always get the up to date version of this chart<http://www.game-sales-charts.com/cms/index.php?option=com_dbquery&Itemid=33&task=ExecuteQuery&qid=17>at
> www.game-sales-charts.com
>
>
>
> I am sorry it isn't very fancy looking  since maintaining this web site is
> just a part time "hobby" of mine with no revenue stream, but is real data
> that I find very interesting. I hope you find it useful .
>
>
>
> PS: If you looked at this "Churn Rate" chart on the web site in the past
> couple months you may have noticed it was wrong.  It was reporting 26 weeks
> in each quarter.  I corrected that bug today and now the web site shows the
> accurate number I am reporting here.
>
>
>
> James C. Smith
>
> Producer / Lead Programmer
>
> Reflexive Entertainment
>
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>
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