[casual_games] Portal Sales

[Alex St. John]

We have pretty good data on the revenue generated by all the major portals and many of the minor ones in downloadable sales and advertising.  I can't quote the data out of respect for understandings of confidentiality on the data, but I can give you a very simple and userful rule of thumb.  Any casual game portal with a pure try-and-buy download business will average a conversion ratio of around 1% of it's monthly audience to a retail purchase, with an average transaction size of $20-$24.  Thus a casual game site with 1m unique users/mo has the ability to sell roughly 10,000 unit's/mo and generate $200,000-$240,000 in sales.  If they're running an ad network on their site, they may generate an incremental 35K-50K/mo in advertising revenue from that traffic.  The trick of course is getting an accurate guess at a portals audience.  
 __________________________________________________
Do You Yahoo!?
Tired of spam?  Yahoo! Mail has the best spam protection around 
http://mail.yahoo.com 
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://seven.pairlist.net/pipermail/casual_games/attachments/20061220/f1524e04/attachment.htm