[casual_games] Portal Sales

[Alex Amsel]

[keeping this on list as I suspect I'm not the only one interested]

That's a higher customer conversion % than I was expecting, and ad 
revenue is interesting too. One more question, which relates to your 
last sentence, is trying to get some idea of the number of customers 
that a small or mid-size portal may have visiting per month. I 
appreciate you can't be too specific, but is a small one around100k v/mo 
and mid size 500k, or are those figures way out?

Also, the advertising you mentioned - are you discussing this with 
reference to sites which also allow online play of some kind, e.g. game 
previews, or generally download only/predominant sites.

Cheers

(Another) Alex

Alex St. John wrote:

> We have pretty good data on the revenue generated by all the major 

> portals and many of the minor ones in downloadable sales and 

> advertising.  I can't quote the data out of respect for understandings 

> of confidentiality on the data, but I can give you a very simple and 

> userful rule of thumb.  Any casual game portal with a pure try-and-buy 

> download business will average a conversion ratio of around 1% of it's 

> monthly audience to a retail purchase, with an average transaction 

> size of $20-$24.  Thus a casual game site with 1m unique users/mo has 

> the ability to sell roughly 10,000 unit's/mo and generate 

> $200,000-$240,000 in sales.  If they're running an ad network on their 

> site, they may generate an incremental 35K-50K/mo in advertising 

> revenue from that traffic.  The trick of course is getting an accurate 

> guess at a portals audience. 

>

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-- 

Alex Amsel
Tuna Technologies Ltd (Sheffield, UK)
Cross Platform Game Development
Tel: +44 (0)114 266 2211  Mob: +44(0)7771 524 632

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