[casual_games] Portal Sales
glenn at genplay.com
Thu Dec 21 12:22:07 EST 2006
((If they're running an ad network on their site, they may generate an
incremental 35K-50K/mo in advertising revenue from that traffic.)) I'm
reading in this and other forums that portals are willing to negotiate some
of the incremental advertising revenue with developers. Can you give us a
whiff of what the criteria a developer has to follow to share in that
revenue and what is the % portion for star performing content vs newbies,
with little or no track record? Your comments here are most appreciated.
From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Alex St. John
Sent: Thursday, December 21, 2006 2:23 AM
To: casual_games at igda.org
Subject: [casual_games] Portal Sales
We have pretty good data on the revenue generated by all the major portals
and many of the minor ones in downloadable sales and advertising. I can't
quote the data out of respect for understandings of confidentiality on the
data, but I can give you a very simple and userful rule of thumb. Any
casual game portal with a pure try-and-buy download business will average a
conversion ratio of around 1% of it's monthly audience to a retail purchase,
with an average transaction size of $20-$24. Thus a casual game site with
1m unique users/mo has the ability to sell roughly 10,000 unit's/mo and
generate $200,000-$240,000 in sales. If they're running an ad network on
their site, they may generate an incremental 35K-50K/mo in advertising
revenue from that traffic. The trick of course is getting an accurate guess
at a portals audience.
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