[casual_games] Marketing Initiative (was top download list)

Jessica Tams jessica at ckyco.net
Fri Jan 20 07:26:07 EST 2006

Hi Everyone,
I apologize for not posting this information before, but we weren't prepared
at the time to release information.
DFC Intelligence and the Casual Games Association have been working together
to create a industry wide report to track trends and marketing data in the
casual games space.
DFC is an independent research firm- who has agreed to aggregate and analyze
sales data for us and release summary numbers to the participating companies
a summary report free of charge to the community. The Casual Games
Association nor anyone in the entertainment business will be accessing any
of the raw data.
You can read about the requirements and purpose of the initiative along with
contact information here:
We waited for a critical mass of portals and distributors that would
contribute before asking publishers and developers for information to ensure
we would receive a full cross section of data. We have a full opt-in from 2
major portals with an additional two major portals who will be participating
on the condition that all the other portals participate. We just have a
couple more portals to approach, but we are confident we will be able to
gather enough data to make an accurate report.
This initiative is independent and complementary to the work that James and
the rest of the IGDA SIG board is spearheading to standardize reporting. The
execution of the project will be organized by Craig Holland on behalf of the
Casual Games Association and Alexis Madrigal on behalf of DFC Intelligence.
We hope that you will find the time to participate. The time required to
complete the data request form should be minimal - you do not need to change
any of your current process or data reporting, just fill out a small .xls
Jessica Tams
Casual Games Association
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