[casual_games] Speaking ops on Advergaming @ GDC

Ben Sawyer bsawyer at dmill.com
Wed Jan 25 08:43:33 EST 2006

If you could do 25 minutes explaining what all these metrics you've  
gathered has taught you and focus a bit on basics but also a bit on  
things that even veterans might find interesting that would be great.

One thing of interest would be if any of your stats explain what non- 
conventional-wisdom demographics are playing when they play  
advergames.  By that I mean what is a 20 something male playing?   
what are >50 men and women playing if we know that?

I'm trying to do a basic overview but also have nuggets of things  
that veterans will like

- Ben

On Jan 24, 2006, at 8:10 PM, Jameson Hsu wrote:

> Ben,
> My name is Jameson Hsu and I am the CEO of a company called Mochi  
> Media
> (http://www.mochimedia.com).  Prior to starting Mochi Media I was the
> co-founder of a Flash development and advergaming company in NY  
> called WDDG
> (http://www.wddg.com).  I have been building advergames for the  
> past 5 years
> and heavily involved in the measurement of ROI and reach of successful
> campaigns.
> One of the products that Mochi Media has released, MochiBot
> (http://www.mochibot.com), is a tool that advergame developers have  
> been
> using to track how viral their games get, the amount of traffic they
> generate, and the effectiveness of their game designs.
> We would be very interested in presenting our findings in the  
> advergaming
> market and explain what all the numbers mean to our industry.  I'm  
> also open
> to discussing other topics that you may be interested in pursuing  
> as we are
> very excited about this topic that you're fostering.
> Best regards,
> --
> :\\ Jameson
> -----Original Message-----
> From: casual_games-bounces at igda.org [mailto:casual_games- 
> bounces at igda.org]
> On Behalf Of Ben Sawyer
> Sent: Friday, January 20, 2006 8:49 AM
> To: casual_games at igda.org
> Subject: [casual_games] Speaking ops on Advergaming @ GDC
> Hello,
> I'm the chief content organizer for the upcoming Serious Games Summit
> @ the Game Developers Conference this year in San Jose.
> The Serious Games Summit looks at applications for games, game
> technologies, etc. outside of the core entertainment field.  Of
> course advergaming and marketing with games is part of this domain.
> Social messaging is another clear use of games for non-entertainment
> purposes.
> This year we're organizing a block of 4 hours devoted to advergaming/
> marketing with games.  I am looking for speakers to present during
> this time.
> I'm hoping you or someone from your firm would be interested in
> providing any of the following on either March 20 or March 21, 2006
> in San Jose.  Each speaker accepted gets a FULL speaker pass to the
> entire Game Developers Conference which is a great value.
> Here are the ideas we're looking for
> 20-30 minute case studies of a successful advergaming project you
> completed
> 30 minute talks about the demographics of people who commonly play
> advergames
> 30 minute talk on product placement within games (either from the
> advertiser or developer view)
> A talk about in-game advertising systems and how they work
> Examples of marketing to gamers through LAN events, or other gamer-
> specific avenues
> Uses of games for social and non-profit messaging
> Political advergaming
> And we're open to other great ideas as well.
> If you are interested send me an email with a few quick thoughts and
> which of the two days (3/20 or 3/21) you're most interested in.   I
> will respond quickly to approve strong ideas and get you slated for
> what should be a good event.
> Best,
> Ben Sawyer
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