[casual_games] Speaking ops on Advergaming @ GDC

Jameson Hsu jameson at mochimedia.com
Tue Jan 24 20:10:01 EST 2006


My name is Jameson Hsu and I am the CEO of a company called Mochi Media
(http://www.mochimedia.com).  Prior to starting Mochi Media I was the
co-founder of a Flash development and advergaming company in NY called WDDG
(http://www.wddg.com).  I have been building advergames for the past 5 years
and heavily involved in the measurement of ROI and reach of successful

One of the products that Mochi Media has released, MochiBot
(http://www.mochibot.com), is a tool that advergame developers have been
using to track how viral their games get, the amount of traffic they
generate, and the effectiveness of their game designs.

We would be very interested in presenting our findings in the advergaming
market and explain what all the numbers mean to our industry.  I'm also open
to discussing other topics that you may be interested in pursuing as we are
very excited about this topic that you're fostering.  

Best regards,


:\\ Jameson

-----Original Message-----
From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Ben Sawyer
Sent: Friday, January 20, 2006 8:49 AM
To: casual_games at igda.org
Subject: [casual_games] Speaking ops on Advergaming @ GDC


I'm the chief content organizer for the upcoming Serious Games Summit  
@ the Game Developers Conference this year in San Jose.

The Serious Games Summit looks at applications for games, game  
technologies, etc. outside of the core entertainment field.  Of  
course advergaming and marketing with games is part of this domain.   
Social messaging is another clear use of games for non-entertainment  

This year we're organizing a block of 4 hours devoted to advergaming/ 
marketing with games.  I am looking for speakers to present during  
this time.

I'm hoping you or someone from your firm would be interested in  
providing any of the following on either March 20 or March 21, 2006  
in San Jose.  Each speaker accepted gets a FULL speaker pass to the  
entire Game Developers Conference which is a great value.

Here are the ideas we're looking for

20-30 minute case studies of a successful advergaming project you  
30 minute talks about the demographics of people who commonly play  
30 minute talk on product placement within games (either from the  
advertiser or developer view)
A talk about in-game advertising systems and how they work
Examples of marketing to gamers through LAN events, or other gamer- 
specific avenues
Uses of games for social and non-profit messaging
Political advergaming

And we're open to other great ideas as well.

If you are interested send me an email with a few quick thoughts and  
which of the two days (3/20 or 3/21) you're most interested in.   I  
will respond quickly to approve strong ideas and get you slated for  
what should be a good event.


Ben Sawyer

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