[casual_games] RE: RE: Gender and casual games research

[Ulrich Tausend]

Thank you Ben, the articles will definitely help.
I am writing from an sociological perceptive or at least that is the plan.

> Look for more on this possibly in the next minna mag article. :)
Where will I find that minna mag article?

Ulrich


Message: 3
Date: Mon, 17 Jul 2006 09:00:45 -0500
From: Ben Lewis <BLewis at Yatecgames.com>
Subject: RE: [casual_games] Gender and casual games research
To: IGDA Casual Games SIG Mailing List <casual_games at igda.org>
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Ulrich,

Which academic discipline are you approaching this research from
(psychology, mass communication, sociology)? If it's mass comm, you could
consider adoption of innovation or perceived interactivity as a theoretical
basis. I'm nearly done with my Master's thesis on measuring effects of
in-game advertising, and the theory bit was definitely a pain.

Try these sources for more general stats on modern gamer demographics:

Castronova, E. (2005). Synthetic worlds: The business and culture of online
games. Chicago: University of Chicago Press.

Fattah, H., & Paul, P. (2002, May 1). Gaming gets serious. American
Demographics, 24, 38-43.

Nelson, M. R. (2002). Recall of brand placements in computer/video games.
Journal of Advertising Research, 42(2), 80-93.

Reynolds, C. (2004). Game over. American Demographics, 26(1), 34-38.

Sennott, S. (2005, January 31). Gaming the ad. Newsweek, 145(5), E2.

Takahashi, D. (2000, December 18). Games get serious. Red Herring.
http://www.redherring.com/Article.aspx?a=2405
<http://www.redherring.com/Article.aspx?a=2405>

Wegert, T. (2005, September 22). Gaming 101. ClickZ Network.
http://www.clickz.com/experts/media/media_buy/article.php/3550216
<http://www.clickz.com/experts/media/media_buy/article.php/3550216>

Hope this helps.

Ben Lewis

Yatec Games

Marketing and Sales

(225)274-1550

<mailto:blewis at yatecgames.com> blewis at yatecgames.com
<http://www.yatecgamescom> www.yatecgamescom
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