[casual_games] A bit OT : The evils of advergaming

[FS Thomas]

>From http://kff.org/entmedia/entmedia071906pkg.cfm

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Concerned about the high rates of childhood obesity in the U.S.,
policymakers in Congress, the Federal Trade Commission and agencies such
as the Institute of Medicine have explored a variety of potential
contributing factors, including the marketing and advertising of food
products to children. One area where policymakers have expressed
interest, but have also noted a lack of publicly available data, is in
the realm of online food marketing to children.

The Kaiser Family Foundation released the first comprehensive analysis
of the nature and scope of online food advertising to children to help
inform policymakers, advocates and industry experts. The report, It's
Child's Play: Advergaming and the Online Marketing of Food to Children,
found that more than eight out of ten (85%) of the top food brands that
target children through TV advertising also use branded websites to
market to children online.

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The report is available online at the site above.

-- 
FS Thomas
Principal Interactive Developer
Left Brain Games

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