[casual_games] "Don't Roll Over" Casuality Slides

[Todd Sawicki]

I think those are all fair points - No developer should be blindly
screwed.  

I think the biggest challenge for all developers is that there are a lot
more of them then there are places who can distribute their wares.
Leverage can come with success but that will be rarer.

At the same time as a distributor myself, I know we never want to take
advantage of any developer because ultimately if that developer becomes
successful we want that developer to still want to work with us.

- todd

Todd Sawicki
Sr. Director - Content Acquisition
GM - Games
Zango

-----Original Message-----
From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of Brian Robbins
Sent: Thursday, June 29, 2006 8:19 AM
To: IGDA Casual Games SIG Mailing List
Subject: Re: [casual_games] "Don't Roll Over" Casuality Slides

Steve, you hit on the biggest point that I hope people take from this
talk:

We all need to work to make sure that everyone is informed about what
deals typically are, and what developers (and even publishers) should
be looking for when signing deals.

We're currently in an industry where you have a lot of newer entrants
to the space who, because of the low barrier to entry, are able to
make a successful game, but, because they don't have experience, are
taking the first deal offered without even the most basic inclination
of whether it is good, bad or otherwise.

If everyone can learn the basic points of a deal, the key elements to
look for and ask about, and can get a rough idea of what kind of
numbers to look for, then they will be able to bring that information
to the table during negotiation. It may still make sense for those new
developers to take a more unfavorable deal, but at least they will
choose to do so, instead of accepting blindly and not even knowing
that's what they did.

-- 
Brian Robbins
Director of Games, Game Trust
http://www.gametrust.com/
Chair, IGDA Casual Games SIG
http://www.igda.org/casual/
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